|
Industries of all types around the world are sitting up and taking notice of this new digital signage technology. Corporate companies have begun to discuss strategy, implementation, content and funding for corporate digital signage deployments. For business owners and financial advisers who are looking for the pros and cons of obtaining digital signage technology for your company, here is a list of opportunities and obstacles for implementing digital signage in an employee-facing corporate environment. Top 5 Digital Signage Pros 1. Captive Audience
Digital signage is an excellent tool for bringing home the message and keeping people focused on your ad campaign. You can position your screens in people-oriented areas such as waiting areas, lunch rooms, retail lines and other gathering places. This will allow you to communicate relevant content to your employees when they are most receptive. 2. Flexible Messages
With printed media, you would have to worry about cluttered bulletin boards and the cost of printing new flyers, posters and handouts with every new ad campaign. Digital signage allows your messages to be changed instantly and often, whether they are recognition messages, HR updates, daily notices, or any other type of announcement. Digital signage also allows you to display a variety of content types, such as text, images, video and audio. 3. Reach a Larger Audience
With careful placement of your screens, you will be able to reach more your workforce with specified messages. Install your screens in high traffic areas for the most effective results. 4. Better Depth and Context
By adding images, video and audio to the messages through your digital signage screens, these message will resonate better with employees than would flyers, memos or whiteboard messages. 5. Tool for Advertisement
Your digital signage screens are the perfect place to advertise upcoming company events such as company dinners, meetings or important visitors. Additionally, local businesses such as restaurants, bars or retailers may offer to partner with your company for space on your digital network to advertise their services to your employees. Top 5 Digital Signage Cons No matter what type of business you are in, these cons seem to be common with anyone installing or looking to install a digital signage network. 1. Affordability
As our country is still feeling the effects of the recent recession, the cost of a luxurious digital signage system is not something most companies are willing to spend money on when there are so many other costs that go into running a business. 2. Executive Buy-In
Early in the planning process of considering whether your company can afford a digital signage network, Executives have to be presented with a detailed cost/benefit comparison in order to get them on board. This can be very difficult, as CEOs have to have the final sign-off on the network and are generally concerned about the bottom line. 3. IT Staff
In order to get the very best results from your digital signage network, there will need to be a steady collaboration between IT and marketing departments. For almost any business, IT staffs are often strapped for time with a million things to do. The added responsibility of managing operations of a digital signage network can be a hassle, and can often be neglected as a result. 4. Security Risks
A digital signage network operates on your company’s LAN infrastructure, so make sure you have taken the proper IT security measures to ensure there is no misuse of your network. 5. Ever-Changing Content
Your marketing department will have the added responsibility of keep the content of your digital signage new and fresh. Another option would be to hire someone to be in charge of writing and changing the messages, and schedule out when each one should be displayed.
Related Articles -
digital, signage,
| 
