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Bulk Email: The New Marketing Strategy by abner adam
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Bulk Email: The New Marketing Strategy |
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Business News,Email
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Technological developments has lead to may new inventions. Businesses has increased to a level that market is hot with competition. Every new day business men come up with some new strategy to beat up their competitor and to stabilize themselves in the market. The most sophisticated game to play comes in the hands of the marketeers. If we are in some business it is always a big requirement to market our products and services. To have some return on the investment. There are various types of marketing that can be opted for getting our products and services marketed. Promotion always play an important role in improving our sales. There is a greater impact of email marketing in South Africa. They prefer to go for bulk email marketing rather then any other sort of marketing strategies. There are specific reasons for this. Bulk email helps to target large number of people in a single shot. This solves our purpose of promoting our product to a number of people in a short time. There are many companies that help you promote and advertise your products. We can avail their services for our websites. Email marketing in South Africa is quite popular since it has come up with terrific results. The increase in sales in a small time has made it even more favorite of the businesses today. But with the positive results they are some shortcomings also in this process. For example, we can think of our own inbox. Regularly we get so many advertising mails from various companies. But we hardly take the headache to have a look on them. We only prefer to delete them to have our inbox free from the unnecessary emails. So how is the product getting marketed. Here comes the role of the bulk email. If we are targeting 100 people in a mail then atleast 20 will open it and show their interest. So our product has been seen by 20% people and there will be a hope that out that 20, 5 will buy them or use that service. So rather then targeting some specific people, for whom we are not sure even, that they will show their interest for our product or not. Its always preferable to go for large number of people. This is what the strategy says. This has become a hot trend of marketing not only in Australia but all over the world. So there is a need to take up these marketing strategies to have a successful business and to compete the masters sitting in the market.
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