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Just how much traffic can you generate from social media outlets that dominate the Web 2.0 movement that’s sweeping the internet today? Studies show that gaining a spot on the first page of Digg.com can send 100,000 to more than a million visitors to your website overnight. Gaining a spot on the first page of a similar social news network site, Reddit.com, will garner 5,000 to more than 45,000 visitors almost instantaneously. Gaining a spot on the first page of Stumbleupon.com, on the other hand, will send 2,000 to more than 60,000 visitors in a span of 2 to 3 days, depending on the popularity of the niche – identified via tagging – that the particular content is catering to. These are just three of the more popular social media sites these days. There are hundreds more that you can capitalize on. There is no doubt that these social media outlets are great traffic sources for your online business. How can you maximize the number of visitors you can get from them? Here are 5 powerful tips that will yield immediate results. 1. Writing for the demographic. Social media sites are predominantly used by a particular demographic: more than 90% are males, majority are within the age bracket of 19 to 39, and more than 60% of them boasts of an annual income of $75,000 and above. This is your primary audience. Write your content with them in mind. 2. Providing entertaining, engaging, exciting, and more importantly, novel content. Write something worth sharing, because such is the essence of Web 2.0 and social media websites: user-driven systems. You will want your content to compel readers into distributing the same either because it is funny, it is highly informative, it is absolutely new, or it is just so darn cool that it has to be shared. 3. Writing content that will move your readers. When it comes to exploiting social media, simple articles defining a particular matter and enumerating its benefits don’t cut it anymore. Encyclopedia-like entries aren’t worth sharing. You will need content that your readers will be able to relate to. You will need content that will shock your readers into “voting” for your piece – the good or the bad kind of shock will do for as long as it will elicit a particular reaction from them. Don’t just write about the different kinds of locusts, write about cultures that actually treat locusts as delicacies. Don’t just write about the chemical composition of bull semen, write about the different kinds of drinks that actually use it as their ingredient. 4. Adding a viral component to your content. Your content should be something that is worth sharing so that your readers will actually share the same to other internet users. Study successful viral marketing campaigns to get some inspiration on what will make people want to tell other folks about your content. 5. Making it easy for visitors to “vote” for your content. “Voting” for your content involves a positive action from your readers. Don’t make it inconvenient for them to do so. Provide small icons for each social media website at the bottom of each content piece you will publish. Clicking on a particular icon should lead the reader to the social media website it corresponds to. Debra Freligh is a well-known Marketing expert and the owner of DMF Media: Head over to her Website and finally discover your success http://www.dmfmedia.com Your Chance Has Finally Arrived!
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