|
In Gamasutra's latest feature , Freshly Brewed's Christian Fager shares several useful tips foradvertising games on Facebook, and emphasizes that studios need tomake sure they split test everything. Using Facebook ads, you can learn a lot of valuable data about yourgame's market -- not just who will be interested in your title butalso what parts of the game will draw them in. But to get the best results from campaigns, Fager says studios needto conduct split tests, running two ads that are identical exceptfor one variable. For example, you can run two ads (A and B) wherethe only variable is the image, and see which converts more usersinto fans of your game's page. "If ad A converts at 1 percent and ad B converts at 1.2 percent,you keep ad B and make a new ad C (the only difference will be anew image), says Fager. "The ads B and C will now face off in round2. You will run the ads several rounds, replacing the loser's imageeach time. When you find the best converting image, you can move onto split testing the next part of the ad." "Let's say you ended up with ad F which converts at 1.3 percent,and you want to move on to split testing the body text. You now runad F against ad G (now they both have the same best-performingimage from the first split test, but different body text). You willrun the winners of the body text the same as you ran the imagecompetition. Now you end up with an ad Q that converts at 1.5percent." With your image and body text optimized, you can then run splittests for ads with different "calls to action," which are importantfor telling users what to do next once they've noticed your game.Some sample calls include "Click to try the beta," "Like this fanpage," "Visit this website," or "Sign up for this newsletter." Youcan eventually end up with ad W, which converts at 1.9 percent. Fager continues, "Now you can continue split testing with thelanding page, go back and split test the image again, or change upwho you are targeting. Either way, those small improvements inclickthrough rates from the original A at 1 percent to W at 1.9percent are a 90 percent improvement over the original ad. That'salmost double the clicks for the same cost!" The full feature, in which Christian Fager shares more insights onrunning Facebook ad campaigns to hone in on your game's audience,is live now on Gamasutra . The e-commerce company in China offers quality products such as Aluminum Attache Cases Manufacturer , Aluminum Cosmetic Cases, and more. For more , please visit Aluminum Tool Cases today!
Related Articles -
Aluminum Attache Cases Manufacturer, Aluminum Cosmetic Cases,
|
