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His bruising encounter with the paparazzi this week is one thatwill be, fairly or not, replayed again and again, like Britney'strip to the salon. Because that picture - surly, angry, almost snarling and having tobe calmed by his girlfriend - shows us something we haven't seenbefore. And there"s a reason we haven't. The singer has a whole army of minders and publicists whose solejob is to prevent such images leaking into the world. His personaon stage and on TV is carefully managed. His encounters with thepress, with fans, with real people are military operations –with subterfuge, bribery, threats and stonewalling the weapons ofchoice. Bieber Inc. is a multi-million-dollar concern and its reputation iseverything. His management knows that child stars are a differentbundle from your run-of-the-mill pop stars, like One Direction. Part of their attraction is their purity - a commodity that doesn'talways survive the transition to adulthood, when sex and alcoholare suddenly on the table. And for every Belieber who wants their idol to stay pure, there arethousands more people out there who want him to wallow in theirmud. Think how much the world desperately wanted Mariah Yeater's fictional bathroom fumble with Bieber to be true. The singer's reputation didn't take too much of a hit from thepaternity suit - mostly because Yeater's claims were so clearlyuntrue - and his PR managers were able to obliquely address whetherBieber was sexually active with a nudge and a wink (they weren't sosuccessful at spinning his anti-abortion comments in Rolling Stone , though). To get an idea of just how bizarre life is at the court of KingBieber here is an incident from novelist Drew Magary's revealing GQ interview with the singer: "I was escorted into the studio, where Kuk Harrell, Bieber'svocal producer, was working on Believe without him. After a fewminutes, I noticed that someone had drawn a bunch of d..ks all overthe grease board by the door. So I pointed at them and asked,"Hey, who drew all the d..ks?" One of the sound engineersimmediately jumped up, ran over, and erased them with his sleeve.This is the new and mature Bieber. We can't have d..ks being drawnall over the place. People might get the wrong idea aboutfilthy-rich 18-year-old pop stars. "There is no way around it: Justin Bieber is a very smallhuman being. He's 18, but he could easily pass for someone sixyears younger. I suddenly realise that I can't box this guy. Itdoesn't matter, because Bieber says he forgot his boxing equipment.We head into his studio, where (Bieber's stylist Ryan) Aldredgreets Bieber and pumps him up for the evening by ripping thesleeves off of his T-shirt while he's still wearing it. OUTTA MYWAY, SLEEVES. This is clearly not the first time they've performedthis ritual. It's Bieber's patented entrance move, his talcumpowder tossed in the air. Being Justin Bieber means having anendless number of T-shirts to destroy." Magary's interview covers just a few hours in Bieber's life but itis potent. The star is surrounded by business managers, producersand heavy security; the adults around him - and they are all adults- all laugh at his jokes and hang on his every word. The tellingquote is from Harrell. When he's asked if Bieber ever needs to bepushed during recordings, if the singer's feelings are ever hurtthe answer is: "He hurts feelings." The Bieber profiled fluctuates from a moody, mopey teen, reluctantto talk and offering nothing but "horrible silences", toan over-excited and easily distracted show-off who cravesattention, blasts music 9000 decibels and tries to talk gangsta -"Platinum can suck a d..k, man. West Coast all day.";"GOOD NIGHT, B..CHES!". But Magary also gives us a lonely, isolated kid who "existsinside what amounts to a series of interconnected skyways: He goesfrom his secluded house to his secluded Range Rover to his secludedstudio, rarely setting foot in the exposed world." ThisBieber, he says, is a caged animal, and knows it. "Bieber is legitimately talented," Magary writes."He has something to offer the world. He wants to be a realartist. He wants respect. But the way his life is built around himis going to make that very difficult. There's too much riding onhis 'brand' for him to get dinged and knocked around and punched inthe face, to suffer — and to bounce back from — thekind of traumas that make a child into an adult." Bieber's alleged attack on a photographer outside a movie theatreis what happens when the fragile bubble gets punched. A short walkto a mini-van with your girlfriend while the minders have theireyes elsewhere is all it takes for unscrupulous paparazzi, who knowthat a picture of Bieber and Gomez together is worth tens ofthousands of dollars. Provoked or not, Bieber doesn't come out ofthe encounter well. He looks like a rabid dog in the pics,threatening but also cowardly (and the video footage Bieber hangingtough with Mike Tyson just days before the incident, all smileswhile he feebly pummels the bags, do nothing but reinforce thatdescription). The photographer's claims that Bieber bruised his ribs don't needto be true, nor do witness reports that Bieber and Gomez allegedlyfled the scene before the police arrived; the damage to Bieber'spersona has been done. It's extremely unfair because Bieber is justa kid, expected to handle pressures that would cripple most people.But as Britney knows all too well, there's no going back. Bieber'sseclusion from the real world makes more encounters like lastweekend's all the more likely. And always in the background,humming dangerously away, is a warning: remember Jacko. Read Magary"s full interview here , and click here for the extras that didn"t make the final cut. 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