|
|
 |
|
|
The great race for China's online fashion market by winnie kun
|
|
|
The great race for China's online fashion market |
|
|
|
|
|
Business
|
|
|
One of the largest E-commerce market in the world and well-established is the US, within a year it had been the leading online business throughout the globe and that is considered as the successor and the steady merit of every Asian country with the same goal when it comes to the online industry. China is one of those nations who managed to race and catching up in a rapidly year on time. According to Master Card survey begin in November up to December that Chinese people were more used to browse on the internet online shops rather than the other neighboring Asian countries. In fashion retail, China had the most strongest for about a 54 percent of it and followed by Thailand and South Korea. As predicted, in the ending year of 2016, E-commerce in China might to be worth for about 2.8 trillion yuan or $3.5 Trillion. Over the year and with an encouraging pattern of the Western fashion E-trailers and targeting the consumers within their aspect of desire when it comes to trending clothings. Well-known sites were made, like Net-a-porter.com, an Asian-based site which had the goal of serving its customers with effort and deed. As well, a dedicated Chinese sites were also launched, namely shopbox.com and yoox.com. Otherwise, these Chinese counterpart sites had never competed with each other with a truculent factor. Since these sites were handled by the proficient entrepreneurs who had a prevailing name in the local industry which aimed to present their products with satisfaction, a good quality, as well a direct taste at the Asian consumers in order to acquire their needs. Inverted Edge, a Singapore based of fashion retailer which secured a $1.6 million (S$2 million) in funding from a government-backed group on VCSs launched its opening and still appeal to have a designer that could step over the top with an acclaimed name in the fashion industry. It was stated that, the CEO Debra Langley was the one who picked the each brand name in which she had the contacts and access in every fashion designer in the world. She added that she only focused ways to find a designer who are independent with no major on e-trailers background and went to the finest schools in the West, as well, an experienced designer of the clothes in Asia. She also said that these designers were called as the “global citizen designers” because of their affection for fashion and heritage where they came from that makes them a unique and different. As the fashion industry in Asia still moving on and yet continue its requiem in the modern age, many fashion sites were made in order to reach as well as to capture the needs of consumers via internet online shops. Extant sites like Hongkong day based daydream, Nineteen Eighty and Demoo Parkchoonmoo in South Korea and Major Minor in Indonesia were known in offering a latest fashion goods. Additionally, with stocks of ready-to wear , Inverted Edge also offered an exclusive item of collections as and a pre-order editions which consumers in Asia dying to meet for. According to Corinne Ng, the director of Shoppermag.com who brings in the e-commerce trailer of Asian brands like Manish Arora, Koonhor and Fly Now, stated that, Asian shoppers are more likely in becoming a sophisticated and smart when it comes in the taste of fashion but the admirations on the global brands is now subdued since there are Asian fashion with the same feature which they embraced. For example, if they want a brand of Fendi, they simply would find and buy an Asian design with the same quality and styles of the brand. Because of the proof and dynamic change within the state-of the art designs but still the same in quality between branded and local, yet it still to find by the consumers to buy a category of local fashion brands. With its effort in promoting its products, AnyShopStyle. cn just managed to raise its stock labels like a knitwear designer of Yang Du, an aesthetic when it comes in the environment, as well a Shanghai based on women’s wear with a label of Moodbox. Alice Mclnerney the co-founder of the site and fashion cloth distributor stated that creating a network with a different designers which they can advertise and sell their designs within the site of the AnyShopStyle. cn is considered as the major role business and a typical attribute for them. According to her, the Chinese middle class had been estimated for about 600 million in the next decade, that’s why, she keeps finding on designers that have a promising talent on designing clothes for their client. She also added that, their main goal is to focus only on the mid-range of market. Westerners retailers where their most fiercely competitive when it comes to this. With an outshining part of the Asian service for the fashion industry like the Hongkong based Zooq.com that launched their most avail designs with 100 brands last year from Britain, the US and Australia for only a HK$ 1,000 and price matching service. If the consumer wants a cheaper products the Zooq.com will match the price provides them the products that they desire with the same quality and style of Western competitors like ASOS.com. As mentioned by the Zooq co-founder Norman Cheung that, they offered a localized shopping background which they convert the international sizing into an Asian size units in which familiar to customers. As well, they offered a toll free-free customer hotline where a call-agent were trained to answer in fluent English, Mandarin and Cantonese, the customers also can get the description of the product of what they need. He also collaborated that China’s broading competitive on the market is also the risk of involvement of falling down in the industry just like in those Westerners they have competed. According to him, they must use a strategic plan on how to cope up their products to be bought by the consumers. For example is the accessories were instantly sell since it has a progressively expand and consumers love it. Certainly , this accessory were advertised on the capitalist industry and e-commerce site like bkrm.com. It was offered and selectively a customer can choose of what styles of accessories she or he might select without any waitlist like the luxury bags that is advertised on the site. There are VIPs and backroom – term for the room on the back where the products and goods were kept says by the co-founder Pinky Ngie. As well, there are several luxurious bags, accessories and vintage design and style offered by the Bkrm, from Chanel belts to Hermes disposable cameras. If you are bored in browsing and finding the products you want, they have a showroom which you can visit in the Harbour city where you can view and touch the products you like.For you, is West still the best? Get more information about the chinese fashion market and chinese trendy clothing.(http://www.goodorient.com/)
Related Articles -
chinese clothing, chinese dress,
|
Rate This Article  |
|
|
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
| Reader Opinions |
|
|
|
|
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
DONNIE LEWIS
I'm an avid consumer of a smoothie a day living, herbs, vitamins and daily dose of exercise. I'm 60...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
|
SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
STEVE BURGESS
Steve Burgess is a freelance technology writer, a practicing computer forensics specialist as the pr...more
|
|
|
|
