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Earlier, we had told you about Sales and customer acquisition in a marketing management discipline in a business course, here in this Article, you’ll get to know about Integrated Marketing Communication & Branding. Integrated marketing communication includes activities that are used to present unified information about a particular product/service to the target audience. There are different channels to do so which include Campaign planning, Public Relations, Advertising, branding etc. A course in marketing management will equip you with knowledge and skills about the different modules that are discussed below. You should have the knowledge of the following mentioned modules to get a complete understanding about Integrated Marketing, Communication & Branding which are required to be implemented when you’ll be involved in marketing management. Campaign Planning: You’ll get to learn about Campaign Planning and will be introduced to event planning & Management. You’ll get to know about event planning, its concepts and management, how to manage campaigns and how to track the performance so as to know that everything is going as per plan. Media Management: Integrated marketing also imparts knowledge and skills about managing the different channels of media. You’ll be taught about identifying media vehicles and identifying the target audience. Knowing the target audience is crucial as after doing so the position of the product will take place. As a marketing management student you’ll also learn about the preparation of a media budget- the amount of money required to be allocated to different channels of media to promote the goods and services. Brand Planning: This module will teach you about the various fundamentals of brand planning. You’ll also get to learn about the buyer behavior in B2B marketplace. You’ll get to learn about positioning the brand in the market in the best way .You cannot afford to go wrong with brand positioning as it has a great impact on the sales. Product Management: Product Management is another aspect you’ll learn about in Integrated Marketing. It will impart you knowledge about concepts involved in a product development and various concepts included in pricing. Promotion of a product is absolutely necessary. In today’s competitive scenario, promotion has a huge effect on the sales. The market is full of competitors and a gigantic number of products cry for attention of the consumers. So, to be successful in marketing, you should know the skills to promote your product or service to ensure maximum sales. This aspect of marketing will teach you about managing about product launches, business plans. The betterment of the product is also an integral part of marketing where you’ll learn about evaluating the performance of the product. You’ll be acquainted with various assessment tools and different methodology for improvement. You’ll learn to develop new product strategies and devising a pricing strategy based on the market. Branding and communication are modules which are taught in marketing management course. Marketing which is one of the main disciplines in a business management course. You can get trained in Integrated Marketing and Communication and in a full-fledged business program. To get thoroughly trained in integrated marketing, communication and branding and get good placements, you need to choose a good college. An apt suggestion here is of WLCI Business College which is a leading business management institute in India. It offers a ‘Professional Program in Business Management’ and offers Marketing Management as one of the specializations in the second year. This college is known for providing the best placements in the industry. Its students of business management are working with the top forms. For more information on the college, please feel free to visit www.wlci.in . After completing a course in marketing management/business management, you can find a number of job opportunities and you can become a Brand Manager, Product Manager, Creative director etc. and grab other related coveted roles in marketing & sales. WLCI School of business is one of the largest professional institutions in the country to offer a comprehensive business management course. It is a premier B-school which offers traineeship program to its students along with the management course and offers industry –oriented course taught by senior and experienced faculty.
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WLCI Business School, Management College, B Schools,
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