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A few times in your career, professionals have to go back to school. School may take the form of trade or educational conferences, where the experts in the field decide to update people on everything that they may have missed. Trade conferences usually have a social aspect to them, and that is often in competition with the training sessions. If you are the one handling one of the training sessions, you will soon learn that you want to do everything possible to keep people interested and focused on your materials. And so we think that a well designed presentation folder should be heavy on the visual elements as much as anything. After all, the way that a presentation or lecture is usually conducted is that a speaker stands up in front of a hall of people and goes over the material. What most people do not want to do in such a situation is to read. They prefer to watch the speaker and other participants in the presentation, and staring down at detailed copy is something that is hard to get most people to do. Moreover, although text has its place, most people are more interested in the broad outlines of ideas. And broad outlines are often best presented in visual terms. For your presentation at the conference, it may be best to create entirely new materials separate from your usual brochures. Your usual brochures and flyers that you send out in the course of marketing your products are designed to solicit interest in a product, and that may lead to a sales contact with the company. A presentation is entirely different. Here the goal is to go into more theory; the goal is teaching and relating concepts that may require a great deal of work in order to get people to understand. After all, that's what a conference is really all about: dealing with subject matter that requires a higher level of learning effort. When dealing with concepts, visuals are critical and often crucial to understanding. The preparation for a conference may take many months of mapping out ideas and figuring out how to present them properly. The proper use of visuals may be the most important element in the entire presentation, and so extra attention needs to be paid to it during the preparation process. Working with your full service printer is going to be one of the keys to your success. You will want to see proofs prior to the final print run, and you are going to want to make sure that the color scheme that you had in mind works well on paper. With a printer which employs a four color high speed press, that should be no problem. Contact Conquest Graphics today at their website for a discussion about the best use of color in your presentation folders.
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