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SEO is not only about improving your rankings on SERP pages but also it's about creating relevant and informative content that will be helpful for user experience. Following are some useful points to make a website informative to users and also to make it relevant for search engine as well. Unique IP Address: Having a unique IP address for the web site can helpful in SEO process. Server Header: Make sure that server does not redirect a website. There are some tools to check the server returns upon a page request. Robots: check robots.txt file to make sure that it’s not excluding content to being indexed. Multiple Domains Names: Multiple domain names pointing to the same web site can be treated as duplicate content by search engines and it can be penalized by them. Conversion Tracking: It is significantly important to track the usefulness of links building for a website. There are several tools which can determine what is working and what is not. Ranking Checks: It is constantly good to track a progress in achieving good results. Optimization: Following the plan you've laid out, each page of the website should have minimum three target keywords. Linking: Choose prospects based on their relevance to site and then approach each site with a personal request for a link. Have your information prepared in advance based on the page you want a link to and the corresponding keyword for that page. Always opt for a text link using your targeted keywords. Search engine submission: Once obtaining the links coming to the website, search engines will determine the website. It is better to concentrate on directories for submit the URL. Be wary of any techniques that involve methods that can be deemed as "SEO tricks". These methods may sometimes produce short-term results; but if you get penalized or removed from search engines it could be a disaster for your business. Hidden Text: Text that only appears to search engines but not visible to humans is quite easy by search engine to determine it. There are various types of methods like "switch and bait" to weeded out by the search engines. Links: Getting thousands of links from irrelevant sites or "link farms" will never help in ranking. Doorways: Although there are some legitimate uses for doorway pages; if you create web pages just for targeting a keyword it will ultimately decrease the rankings of a website. Kevin Meaney is an online marketer in the Ireland based company. He loves to write on different subjects. Currently he is working on Ecommerce Website. Please visit idfmarketing.com/ireland/ for more information about ecommerce website.
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