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A theory projected by Abraham Maslow which links the comprehensive arrangement of the consecutive extension of wants. He proposed that desires develop in an individual in a chronological order from lower to higher desires, ranging from physiological requirements to safety requirements to belongingness and love requirements. Then esteem wants and self-actualization follow. Higher order requirements appear as lower order ones are more or less fulfilled. The most appealing aspect of Maslow's theory of needs is that it can be applied by proxy to an entire market. If we understand that markets, as a whole with common psychographic tendencies, act like individuals whom that market represents, we can examine markets and trends in the same way we would examine an individual. It is most uncomplicated to trace how these requirements play themselves out in a small number of technologies with high obstacles such as primary advances in communications. These requirements convey themselves in aggregate across all persons within the market. When there is some sort of official body expressing the will of the people, these requirements can be quantified and addressed on a most-needed foundation. In an elected government, an individual's wants and desires can be articulated openly, or by proxy in a democracy by electing somebody who almost reflects their views. Because the need for survival is the basic need in Maslow's hierarchy and a military is usually the only branch of society entrusted with the authority to physically enforce this survival, the military often receives a noteworthy portion of taxed proceeds. Similarly, in communities where fire defense is a frequently shared necessity, those programs are more decidedly funded. Going more into Maslow's Hierarchy of needs, after the biological, you move towards Safety. This is where a person's fight sense jumps in. Obviously if it's cold, then commercials for coats and jackets will most effective. So the timing of the commercial fits precise into the next stage. The next level, being love, can be described as brand recognition. A person is more likely to purchase a jacket from a company that they've had superior experiences from and as long as you're doing an ad for a reputed company then that part of the job is completed for you. If not, this is where the marketing player comes into play. The job of a good marketing group is to promote sales to new clientele and make new sales from existing clients. Starting off in a fresh company, this is where the artist desires to communicate the marketing team's ideas visually in order to please this third need. Through the creation of a good and efficient visual the artist will be able to communicate to the buyer and build the belonging. This is where; the creative individual is dropped from the procedure. The first two wants were separate and uncontrollable. We all know what we require, and we all wish is to be safe. We select by ourselves what to love, based on previous occurrence or through the sentiments we feel associated to a company, service or product when witnessing that company's marketing machine in motion. Daiv Russell is a management and marketing consultant with Envision Web Marketing. Read more Management Articles, learn about Abraham Maslow and the Maslow's Hierarchy of Needs.
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