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From the start of the last century, 90 years Eguchi kitchen accessories industries, processing of parts from several enterprises to become China's largest industrial base of kitchen accessories, from the annual output value of tens of millions of grown to more than 20 billion yuan, Jiangkou kitchen has now become Fenghua a major advantage industry clusters. What makes Eguchi kitchen accessories industries are rapidly developing, and kitchen accessories manufacturing industry in the country generally sluggish situation, the contrarian stabilized recoil? "Through innovation and entrepreneurship, according to" integrate resources, Bao Tuan cooperation, cross-development "ideas, out of an estuary characteristics and kitchen accessories industrial transformation and upgrading of the road." Jiangkou Street Party Working Committee, said Hu Rong. R & D of "dangerous" to "machine" Not long ago, Jiangkou kitchen accessories business "leaders" - Ningbo Aolei Shi Sanitary Ware Co., Ltd. R & D of new products in Shanghai at the 2009 China International Kitchen bathroom facilities caused many participants show interest, on the spot, there is not fewer customers with orders. During the exhibition, exhibitors Jiangkou kitchen accessories business Bao Tuan, 12 series 398 kinds of products to more than 300 million yuan football order. "Innovation R & D is the soul of corporate brand competitiveness." Aolei Shi Sanitary Ware Co., Ltd., Chairman, said Zhang comprehensive. Until 2002, only one processing Aolei Shi faucet company from 2002 onwards, the first to set up a kitchen and Engineering Research R & D centers set up R & D team, the introduction of Italian casting processing lines, improving the soil Casting backward processing technology, and constantly technical innovation of new products. R & D every year since then invested no less than 2 million yuan. Today, the company has applied for more than 70 items of national patents, successfully achieved 28 countries Aolei Shi trademarks registered overseas, companies are only a million yuan annual output value from the development of enterprises in 2008, annual sales income 150 million yuan of industry leading enterprises. And "Aolei Shi," just like many kitchen accessories Jiangkou business 90 years from the start of the last century, relying on independent innovation, to achieve for others to do to marry from the clothes to create their own brand of gorgeous turn. To date, 31 enterprises have their own brands, and has more than 200 patents, a company developing new products in more than 100. "Despite the financial crisis, the enterprise orders decreased significantly, but from another angle to think, then why should not a chance? Busy over the past manufacturing operations, research and development of new products is inevitable that some of its inadequacies, and now just taking the effort to build more new products, which will help us to in the next step of occupying a place in the competition. "Ningbo Wuling Gas Appliance Co., Ltd general manager Zhou Jian-Da's remarks on behalf of many business owners think. "The financial crisis is an opportunity, opportunity has always been to give those who are prepared." Weeks this year to build up confidence in the business. In the financial crisis, Eguchi Kitchen enterprises to accelerate the pace of innovation and research and development. According to statistics, this year, Jiangkou kitchen and businesses to invest in funds for technological renovation of more than 6000 million, 25% more than last year. Direct Marketing, "42 pull extremely heavy," "Buy kitchen to kitchen Fenghua Jiangkou direct market is the most cost-effective." June 20 this year, Jiangkou kitchen direct marketing business to Ningbo members of the public Examination surprise: Fenghua Eguchi, how suddenly cropped up such a market? Cultivated over the years had not Jiangkou kitchen Zhang Yang. "Enterprise development, industrial training must be down to earth. Kitchen accessories in the highly competitive industry, we must create an environment to help businesses start-General." Jiangkou Street, director of Fu Yue Bing said. In recent years, the street to take "the government putting up the stage for enterprises" approach, and guide enterprises to go out to participate in market competition. The street through the industrial chain, construction and do a good job supporting the organic medium and small enterprises. At present, a sound Jiangkou kitchen accessories industry specialization and cooperation within the region, supporting system, and formed a production base from raw materials to market the industry chain, basically forming a big business cross-border gate, grab the market for enterprise, small enterprises play the supporting role of the three echelon-level clusters. However, the impact of the international financial crisis so that they can be caught off guard. The second half of last year, faced with a severe reduction in the consumer market at home and abroad, Jiangkou kitchen accessories enterprises to expand the market, walking rather difficult, Eguchi kitchen accessories business value all the way down. "The more difficult in the enterprise the key to survival time, the more we need the party and government and corporate help each other deal with the crisis. The more such special times, governments at all levels should be decisive shot, zoom 'visible hand' of the effect." Hu rong. This year, the street decided to start to build a new platform for enterprises, by virtue of the United States International Home Exposition settled in at home Jiangkou this advantage has set up a business area of 10,000 square meters, "Eguchi kitchen direct selling market," leading the 10 strong backbone of enterprise funding 2.6 million yuan was incorporated Eguchi kitchen Development Co., Ltd., 31 enterprises have settled in their own direct marketing brands. The street in 3 years from the financial arrangements of the 5 million yuan of special funds to start the implementation of the three-year plan to double the industry. For the kitchen and into the estuary year direct marketing companies to give a full booth fee subsidies, the second and third year, booth fees, grants 50% and 30%, and in the direct sales market, set up a venture area, kitchen fittings for non admission enterprises with new exhibitions, product launches stage. At the same time, the street also directs trade associations signed a joint initiative led by the market entry enterprises operating charter to buy kitchen and bath products to the doorstep of the consumers to make good quality, good faith commitment, to enable consumers to enjoy high quality, low price of the consumer benefits, and strive to cultivate this direct selling market, Ningbo City, into a retail and consumer groups preferred kitchen products, the professional market. Market has also introduced the Siemens, forests and other well-known international brands and cherry blossoms, SHUAIKANG line kitchen and other domestic brands, making the market at the same time as the domestic real estate developers, cabinets professional providers, trade and professional agency specialized households purchase orders Kitchen dealers Wei Products international and domestic markets with the most influential exposition center. 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