|
People have been surfing the web for twenty odd years now and the number of sites has exploded, making an experienced SEO agency a virtual requirement if you have a website you want to get noticed. Early on, websites were relatively rare and hardly had to fight for visitors. That changed as the web expanded. Companies turned to skilled graphic designers to build the most visually pleasing site, knowing that people equated looks with quality and favored a polished website over an amateur looking one. The number of web sites kept increasing -including a growing number of online businesses -- and search engines became a critical part of the web experience. Now days, a polished looking site is still important, but if you want to increase traffic (especially from targeted visitors who are interested in being there), you need to rank highly in search engine results. That requires search engine optimization, or SEO. Search engines, especially Google, have a huge impact on directing visitors to web pages. A search for a topic or product can return thousands of pages of results and the harsh reality is that most times only the top ranked results get traffic. Most people simply won’t scan through all the other websites. Which means being highly ranked by Google is critical for businesses. As a result, thousands of companies offering SEO services have popped up. Before hiring one of these companies, it’s important to choose one with experience, the proper tools, a strategic viewpoint and highly qualified staff. The SEO Agency is a good example of a leading SEO company: its principals are SEO pioneers with nearly a decade of experience, they invest in cutting edge tools and they employ specialists who have gained their expertise through research, experience, and creating strategic and effective internet marketing campaigns. SEO is more than sprinkling a website with keywords. Sure, search engines pick up on these, but research must be conducted to ensure the best keywords are being used, and they must be placed in exactly the right spot to be effective. There are many other variables that contribute to the search engine algorithms, including links from external web sites, local presence, social media (i.e., Facebook) activity and the strategy employed by competing websites. If it sounds complicated, it is. Plus, the rules change frequently as the search engines tweak their algorithms. But having a top tier SEO firm in your corner means your website can overcome the obstacles, make it to the top of Google search rankings and maximize targeted visitor traffic. About the Author: Fred Davidson has been involved in all aspects of web design for fifteen years and points out a fundamental shift in recent years. “Where an aesthetically pleasing web page used to be the key to being seen, now it’s all about search engine optimization and having the best SEO agency working for you,” he notes. “Having the nicest looking page in the world does you no good if no one visits it.”
Related Articles -
Seo, Agency,
|
