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Best Buy to enter the China market is hard to change "hidden rules"? - Best Buy, Gome, Five Star - by qyqy wang





Article Author Biography
Best Buy to enter the China market is hard to change "hidden rules"? - Best Buy, Gome, Five Star - by
Article Posted: 03/19/2011
Article Views: 94
Articles Written: 2394
Word Count: 734
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Best Buy to enter the China market is hard to change "hidden rules"? - Best Buy, Gome, Five Star -


 
Business,Business News,Business Opportunities
While going to formally opened on the 28th of this month, but yesterday
(December 26, 2006)
, Best Buy has been rushed to the mainland in its first flagship store?? Shanghai Xujiahui store media experience on huh. Best Buy and look to change China
Home Appliances
Retail market, "hidden rules" of a public temporary appliance manufacturers have yet to see the hope of greatly reduced cost channels.

 

"Best Buy in China has great long-term plan, while China is the flagship store opening to a good start." Best Buy International
Retail
Senior Vice President of PaulAntoniadis said. But yesterday, Best Buy Lv Weimin, president of China, in an exclusive interview, Best Buy for the future development plans in China, the profit required to respond to such sensitive issues as all smooth and what not to answer.


Experience in the days of yesterday, the reporter found, in the Best Buy price marked inside, the prices of similar products, even higher than the joint venture, local brands, some of product category the absence of local enterprises. In this regard, Lv Weimin claimed yesterday the price displayed is a "cover up" of prices, "the opening day we will have many surprises." He also insisted that Best Buy "and the relationship between the management of Chinese suppliers very smooth."


Manufacturers: do not know whether the approach


After the news that Best Buy appliance manufacturers look to China's home appliance chain will change the unspoken rules. But they are afraid to be disappointed. It is said that Best Buy to some
Cooperation
Partners out of
Purchase
Price tag than the "
States United States
They "also low. The
Network
More posts on that in the initial negotiations with manufacturers, Best Buy requires: first, ensure that 30% of gross profit; then the cost of 30 million.


This, Best Buy spokesman, said Wang Ying response: profitability is the guarantee we have not received the cost of 300,000 yuan. The Lv Weimin his mouth, then also tricky: "We co-operation with suppliers is the spot cash, saying there is no Yakuan, no slotting allowance, sponsors, and other expenses, marketing costs will be, but everything is operating according to international standards . "
A home appliance manufacturer Guangdong

the reporter said, Best Buy do not charge slotting allowance, slotting allowance has been state "fair trade
Management
Approach "expressly prohibited. But the most critical is that Best Buy will not send Promoters manufacturers, in accordance with the category points and fees charged category. In addition, collection fees shelf, Best Buy said it is the cost channel, the same price of the product, who is placed in a conspicuous location, "who must pay a higher price." In response, the manufacturers said that at present still waiting to see whether the approach is unknown.


A multinational senior Chinese home appliance maker, said: "Best Buy to figure out the Chinese market but also time.


Response to domestic home appliance retail giant


States United States
Electrical
Relevant responsible person interviewed said that Best Buy claims do not charge slotting allowance "is just a gimmick, we all know how it is." States United States when the family
Huang Guangyu
Is expressed disapproval of the attitude, "Best Buy into the overall operation of China's state does not constitute a pressure on the United States."
Zhang Jindong, chairman

Suning also expressed the same view that the next three years, Best Buy are not on the existing pattern of domestic appliance stores a threat, "Best Buy to become the main rival Suning at least another three years. "Zhang Jindong, the reporter said, Best Buy and the Chinese home appliance chain enterprises in operation have a greater difference in category structure, Best Buy sold more than 90% main product
Audio and Video Products
,
Digital
And
Communication Products
Suning 60% of traditional home appliances at Best Buy's sales share of only 6%. Best Buy, not the short term pressure on domestic competitors.
[Key words]:
Best Buy
 
States United States
 
Five Star

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