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Appliance Firm Diversification: do addition or subtraction? - Haier, Changhong, TCL-appliance indus by wewtghjk wghjkl





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Appliance Firm Diversification: do addition or subtraction? - Haier, Changhong, TCL-appliance indus by
Article Posted: 03/14/2011
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Appliance Firm Diversification: do addition or subtraction? - Haier, Changhong, TCL-appliance indus


 
Business,Business News,Business Opportunities
Diversity for many Home Appliances Enterprises, like the one "Besieged City": inside people want to come out, people want to go outside. Into one that contains many between hope and bitterness.

Diverse needs of the price In the competitive background, household electrical appliance enterprises are seeking to transition, or do not want other to try water-related industries. Chinese home appliance industry, the competition has always been tragic. Increasingly thin profit so that the eyes of many home appliance manufacturers have shifted away from the main industry, from

PC Start Real estate , Mobile , Car, these features the most profits to be involved in the industry without exception.

In fact, diversification has long been the domestic appliance business as an effective way to grow your own.

Haier , TCL, Changhong , Hisense, Little Swan, Kelon, Midea and other domestic brand-name companies have rushed to tap diversification, diversification has long been the domestic appliance business as an effective way to grow your own.

There are indications that growth in household appliances in the process of enterprise development, diversification really played a good role in promoting, and to Chinese enterprises in the home appliance giant transnational capital, technology,

Management Such as multiple pressure, through a wide range of powerful support, to achieve a rapid breakthrough.

For the appliance industry, looking for new profit growth point is its relentless pursuit. It can be said, regardless of the industry inside and outside the profiteering of the products as long as there is, there is no home appliance industry is not for money. However, the home appliance industry with the main industry in the diversification strategy is far removed from the test in the market before being hit hard.

Diversified business strategy, and not all of the home appliance industry really out of the woods. A home appliance industry in transition "commandos," said

Oaks Can be said that one of the most eager for home appliances, home appliances, said main business, sideline is created phones, is making cars. Most people concerned that in July 2003, Oaks and Shenyang

Agricultural Machinery Group agreed to fund 50 million yuan, the acquisition of two-horse car 95%% of the shares. Last year in February, high-profile Shenyang Oaks Automobile Co., Ltd., announced in the next few years

Investment 8.0 billion, aimed at the design capacity of 450 thousand years, the ultimate goal.

, However, was not to be. Originally intended goal is to sell 20,000 in 2004, but in fact, sold in 2004, more than 2,000 vehicles, only the sales target of 10%%. This is the Oaks Group, the results of the auto industry's attempt.

Although the appliance industry has Haier, Hisense and some implementation of a successful example of diversification, but that does not mean that diversification is the household electrical appliance enterprises to grow and step out of the plight of the panacea or the only way out. A few years ago, the rapid expansion of the diversity made a name for Leroy, but it is diversified, and let Leroy was subversive. In recent years, home appliance giant Oaks project in the car on Diversification, more than 4,000 million to pay tuition fees.

The failure of these appliances to our Diversification many lessons, any business diversification should be cautious because of the diversity at any time is the perfect combination of angel and devil.

To do addition or subtraction For most home appliances enterprises, diversification is not snake oil. Even as

TCL This appliance giant, diversified development of the road is full of thorns, and is still in the stage of trial and error. As mobile phones and computers, etc. Loss, TCL have to sell internationally

Electrician And buildings Technology And other non-core business chain, through funding to support core operations for greater development.

Therefore, diversification for household appliances enterprises, should be an effective way to grow, is not the only way, nor a panacea. In this context, enterprises according to their own strength and industry, and make timely adjustments to judge accurately.

Brutal competition in home appliance industry, make it a more speculative nature of diversified investments.

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