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Recently, Zhongshan Inse Group and Suning Electrical Formal contract, entered into a strategic Cooperation Partnership will Sakura Snow Kitchen Caused by the strong play kitchen brand in China. Another report, Inse Group has officially launched a "brand strategy Management " Project A clear "brand career, steady development" of business ideas, determine the "kitchen appliances to China within five years the top three" strategic objectives. Suning in hand to expand channel For the giant home appliance chain Suning and cooperation, cherry kitchen spokesman Wu Xue Chen said, the main Chinese and Suning Appliance strong distribution platform and Network , Business philosophy, management, Service Levels, coupled with restructuring of Marketing Suning year framework, in the headquarters Purchase Management center under the jurisdiction of the " Small appliances Division "based on the formation of the" Life Electrical Division. "For this adjustment, not only in the positioning given enough attention to electrical life is more important is the staffing, big brand management, resource-oriented so to be a strategic change, but also focus on strengthening the Suning and the advantages of cooperation between the brand and docking, in purchasing, product research, data sharing, project development services, comprehensive cooperation in such areas, speed up Kitchen appliances Brand highlights the process industry as a whole, the two sides mutually beneficial cooperation will naturally be greatly. Suning said, is the kitchen appliances in 2007 a year of major changes, for Consumption Who is involved in this industry event, to raise the overall living quality home for one year. Suning will be 17 years of professional experience in electrical chain, carry side too, snow and other well-known kitchen brand cherry Union, more than 500 stores across the country will "taste life, Suning know" commitment to bring the warmth of thousands of households. Identify the precise positioning market Looking back on 2006, continuing intense competition in China's home appliance market trends, kitchen and home appliances major household appliances huge market attracted many enterprises have entered, the "big power into a small power" has become the consumer electronics market for a visit. Statistics show that: in 2006 China's market capacity kitchen appliances category up to 76 billion, ranking fourth in the consumer electronics market, more than Air conditioning , Refrigerator, washing machine, Digital Products, the formation of a true "small appliances, large market." The kitchen industry concentration is low and each brand will have its own brand category pattern related to the production by the single kitchen appliances to the kitchen collection of brands has become a trend change. Snow Sakura the kitchen is to see this opportunity to decisively to brand positioning in the "quality of life advocates" to high-quality products, excellent customer service, excellent idea of life as a "grade appliances," the core of communication element, and was officially launched this year, "Brand Strategy project." Stick to the award-winning It is understood, has nine years of professional kitchen appliances R & D and production history of the Sakura Snow strong R & D kitchen, with dozens of the patent, awarded China Top Brand, state inspection, so the title of famous brand in Guangdong, where the "Digital V Long " Water heater (Digital thermostatic automatic two-tone Gas Water Heater ) By virtue of its advanced technology, unique appearance, exquisite craft products in many candidates to stand out, won the "2006 China top ten innovative models with gas" in the title. While the "Digital V Long" automatic double adjustable domestic gas instantaneous water heater, by the state authorities, Guangdong Province Economic and Trade Commission and many industry experts on the review of technical data and the prototype of the strict Test , Spoke highly of and fully affirmed. Its water, air automatic double adjustable, quantitative water distribution, temperature and automatically limit the integration of technologies such as application to fill the gap, to achieve the same industry-leading level. It is understood that the next step will be to enhance Sakura Snow technical innovation, new product development investment, accelerate speed to market related products to meet the needs of each market and plans from this year, when a year from sales of 5% in technological innovation, and strive to be able to launch a monthly basis, with independent Intellectual property rights New products, gradually increase the technological content of products and competitiveness, for the realization of building an innovation-oriented enterprises, to create National Brand Strategic goals and lay a solid technical foundation. The e-commerce company in China offers quality products such as 220v inverter Manufacturer , micro inverters Manufacturer, and more. 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