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Taking shop displays outside can be a great way to reach even more customers and attract people to your business, whether you are running a retail outlet, a restaurant or a cafe. And the best part of using outdoor shop displays is that it is a simple and easy process that could make a big difference to your sales quickly. Here are just a few ideas about how you can get the most out of your exterior displays without having to purchase expensive items. For restaurants, bars and cafes, setting up a chalkboard on the pavement is a great idea - and it can work for retail outlets too. A free-standing chalkboard that is well-placed to attract attention and features a clear message is an effective way to entice people off the street and into your premises. You may want to use it to advertise your daily specials or to promote any particular offers that are running each day. The beauty of opting for a chalkboard is that it is quick and easy to change any marketing messages you may have. Simply wipe off the old text and replace it with whatever you want to say each day - the wide range of chalks and chalk pens in colours from white and yellow to red and blue means that you will be able to customise it and make it as eye-catching as possible without too much difficulty. When you order your chalkboard, you can also have the name of your establishment or a logo printed permanently on top, making it even easier to change things around whenever you need to without having to redo the whole board. In addition to free-standing chalkboards, wall-mounted and counter top versions are also available so you are bound to be able to find a solution that meets the needs of your business and fits in with its location. Retailers, on the other hand, may prefer to make use of snap frames to promote their business outside. A free-standing snap frame containing a well-designed poster can do wonders for a shop - drawing in more people and making the clear statement that the store is open. Posters can be changed on a regular basis to make sure that anyone who walks past the outlet frequently will always be informed of new offers or products, which could encourage them to visit your store more often. If you do not have enough space on the pavement outside then you may want to consider wall-mounted snap frames. These are available in sizes ranging from A5 to A1, so no matter what message you want to send, you will be able to find a suitable frame for your poster. As with other snap frames, you can change the display as often as you like to keep your customers interested and coming back for more. The clever design allows you to quickly access and replace your promotional message, snapping back down the frame surround to secure your message in seconds. Stores that have a large window but not enough interior space for a big window display may find that installing snap frames with colourful and varied posters is an effective way of getting around the problem and enticing more shoppers into the outlet. Of course, wall-mounted snap frames are also ideal if you do not have a window in which to display your wares to passing customers and will allow you to make the most of the exterior of your property. Another outdoor display item that is particularly well-suited to restaurants is the lectern. Lecterns can be positioned by the door of an establishment and used to hold a copy of the menu, allowing anyone who is passing by to see what is on offer before taking a seat. They also provide a great focal point for staff and offer them the opportunity to engage with customers early in their visit, providing a high standard of customer service. Diners can be made to feel special by being shown to a particular table having perused the menu just outside - adding to their positive experience of your restaurant. But lecterns can also be used by retailers, particularly those that attend exhibitions or trade fairs. Going to such events will give you the opportunity to market your business outside of its normal scope and you can use a lectern to hold catalogues, leaflets or other merchandise that you may want to pass on to potential customers. Displaysense is the UK's leading supplier of over 5,000 shop displaysand shop fittings. You can find items such as a snap frame or a chalkboard to improve your exterior signage. Using lecterns can also help bring more customers into your outlet.
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shop display, snap frame, chalkboard, lecterns,
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