What means the world in China? China lighting lit the world on what basis? Lighting brand in China rely on to create value?
What means the world in China? China lighting lit the world on what basis? Chinese brands rely on to create value?
In 2007, "China" has drawn attention?? Nearly 50% of the clothing, 70% of the toothbrush, 75% of the toys, 80% of microwave ovens in China are close to the label, we knew it, in China has gradually into the daily lives of millions of households around the world.
Although not as toys, clothing, and household appliances industry, less spectacular, but the data show that China has become the world's largest lighting producer and exporter of electrical appliances in 2007, the Chinese lighting industry is about 160 billion yuan output value, export 10 billion U.S. dollars, 18% of the global market share. Lighting industry, is quietly becoming the backbone of Chinese-made one.
On the other hand, the Chinese lighting industry is "light industrial, dark original" imitation has become a trend, similar products, the new is not new, feature irrelevant to, the original spirit of the serious deficiencies. The lighting industry was summed up all the chaos of dozens of strange: not allowed to take pictures by famous foreign names, so light as to sell lamps, lamp sold as OEM, branded as fake.
"Original deletion syndrome," Analysis
China's lighting industry all Guaixiang What is the reason behind the deep? Why do not attach importance to original value? In contact with my view of the lighting business, mainly for the following reasons:
First, weak sense of the patent. Although Zhongshan is known as "China Lighting Capital", with thousands of lighting manufacturers, thousands of brands, year after year lamp Fair, fame, but the real patented technology, with original products of the enterprise can be described as rare, so-called new show nothing more than "wear the new vest," the old hype, the so-called high-end manufacturing, is nothing but disguise mimicry. Truly international brand companies and real international buyers do not want to dare to participate in Light Fair, because they are very clear: if they launch new products there, a week or a month later, their "twin brothers" will to very low prices in the Chinese market and global market. These so-called "China coyotes" local companies do not patent awareness, no respect for the rules of the game.
Second, a strong sense of speculation. More walking in the lighting industry, we also saw many big and small bosses, characters vary, but the common has a very clear: to do more than speculate, do invest less, say one thing and doing another, not willing to do basic research and development, always wanted to dance standing on the shoulders of giants, "wearing someone else's shoes, to go its own way", the innovation is equivalent to "copy" and "sneak attack", so someone made a "new", they Start "Force", originally used for R & D funds for conspicuous advertising hype, the typical fence-sitters Marketing: mountain bamboo?? sharp-tongued thick-skinned belly space: wall reed?? top-heavy roots shallow.
Third, the owner of specious errors. Many owners in the lighting industry's consciousness, the so-called proprietary technology, the so-called design new products that take part in several exhibitions, and more manual collection of some foreign products, and then find a few "cheap" designer collective creation, Finally owner personal preferences, they introduced a popular new models. What market research, customer insight, new materials, new process improvement, structural innovation, color revolution, but they tell the story of "seasoning sauce."
Fourth, trade associations and regulatory control. In the current market environment, industry associations and industry related third-party force learned that guide the direction of the industry and the builders, but now see that the leading trade association frequently made news at major companies will cut the ribbon, take red envelope, do care, few really understand the essence industry to consider the industry experts in leadership development plans, trade associations become a "business matchmaker."
Fifth, the commercial media do evil. Irresponsible commercial media, forced to survive the pressure, to give up the media's responsibility as a social instrument, reduced to a number of opportunistic of only the "gunmen" and "hatchet man", who give money to help who speaks, who does not vote on the idea of advertising the trouble to find each other, not to create a respect for originality, respect intellectual property rights, respect for public opinion environment for originality good business. I am China Bags Wholesale writer, reports some information about lcd overhead projector , panasonic th 42px60u.
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