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Have you ever heard of a “pitch” or “elevator speech”? These mean that you can pitch your business to lenders, partners and customers in 30 seconds or less. Your business plan and subsequent power point is what you might hand out after someone perks their ears after listening to your “pitch”. Thus your “elevator speech”, business plan and Power Point should all be designed to encourage action. Business Plan: Your business plan is what you will show your partners, your bank and sometimes your customers. Your business plan should be written in a concise and exact method with the logic of how you are going to become profitable well spelled out. Since most people will not read your whole plan make sure that your first few pages and the executive summary make the “pitch” for you. As with the business plan it is a good idea to put together a Power Point presentation that briefs the business plan for busy professionals. Instead of going through all of the details it may be wiser to show them you’re Power Point. Thus design your Power Point with the idea that it may also be used for multiple purposes Remember that your business plan and Power Point will most assuredly be used by banks in order to answer the questions of 1.) Did you hire the right people? 2.) How are you going to make money? 3.) How are you going to deliver your service? 4.) Is your market big enough? 5.) How much will it cost to start your business? Murad Ali is a three time book publisher, a doctoral student, and a human resource professional. http://www.thenewbusinessworld.blogspot.com
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