What is the top Marketing Master? Not have overseas experience, or an international MBA Education Background, nor have had the experience of the world's five hundred companies, you can simply say is the top marketing master's. In my opinion, a top marketing expert, or Management Master, must have "compilation of the script, the story become real products, then wonderful about the" ability, academic, it can be said to "describe the value of a blueprint to realize the value of products, spreading the value of meaning."
In Clothing Industry, "telling stories" capability, is also one of the core competencies of industrial skills. One can give consumers, customers, Cooperation Partners and employees, "the beautiful story of" the manager, Dan must have high standards Clothing Industry professional managers.
Let's look at those in the clothing industry "story mode" miracle case. The most famous and classic, of course, a few big names that have first-line. Behind the growth of their history, legends everywhere the existence of space and time in history, these stories have become one of the brand's core image, and the brilliant fashion, gleaming and shining, dazzling. For example, the post-war DIOR's "NEWLOOK" fashion, the story of a gorgeous full of brand personality turned it a full impact on an era, but also deeply record the history of the world's major fashion changes. This is the luxury brand of nobility from the soul between the design convey story.
Perspective back to China, which through the "story approach" to create a splendid case has a lot of people. For example, one of the earliest to promote the brand management of Shanshan, a "Do not be too casual," the younger generation will nineties pass through clothing, personal expression of the spirit of the trend was clearly shown with great accuracy. This is a request to tell the story of marketing practices. Similarly, there was a "believing in yourself partner" of the seven wolves, "Chinese collar" in Qipai, and these are some kind of hope or living with mental or elements of national identity, about a unique brand story, the charm of the story to the brand, market, produce or achieve the final result.
Among Chinese people in the fashion line "story capacity", may be evidence Zhao-Da Zhang once said that words - the future of the world's fashion in China (probably meaning the case). One can even see that the Chinese garment industry, some of the head of the trading platform, is also actively use the "story mode" expression, transmission and demand "unique value." For example, the famous garment industry managers, Shanghai Mart executive vice president of Fu Lu Yong, its marketing routine on a consistent train of thought is through the story of the means of packaging the company introduced products, such as the industry familiar with the "Three play clothes, B-MATCH and so on. "
How about that good stories? I believe that the following routine can be used as reference and guidelines.
First, the story must have a clear point of core values. Giffen designer Xie Feng in China is neither the highest design award "Golden Award" winner, not a "China Top Ten designer" as background, in 2007, was the official "China Top Ten Design teacher" in honor then, on what basis does he? He too is with the first Chinese designer brand identity in the world Fashion Week ? Paris Fashion Week, the brand continuously published this story. Giffen in the release of the Paris Fashion Week story, regardless of the individual designer, or China's fashion industry is concerned, has milestone significance. Core value of this story is clearly conveyed to the global fashion, "China Fashion" there's voice.
Second, the story of the transfer must have consistency, integrity and uniqueness. Placed around the head, perhaps a trendy topic, because too many people casually talk about, and become vague boring. At this time, if the story about a coherent and holistic, that the story will become useful and meaningful. Zhao-Da Zhang at China International Fashion Week, continuous release of his "Geography" series of works, from the desert, the Forbidden City, the Yangtze River, Xishuangbanna, Tibet to the Yellow River, he behaved as a straightforward and soul of Chinese national artists, not just a fashion designer . The continuous, overall, a magnificent way to tell a story on China's national fashion, when he was a tailor, to the designer, change to the last the artist's secret weapon.
Again, tells the story must have a good idea and the spread of three-dimensional. H & M to enter the Chinese market, bringing the classic case of too many. For example, the concept of conception, the "civilian fashion", "Fastfashion", "variety, less, low prices" and so on, into the context of fashion fatigue, visual hint of the new beautiful. The H & M to enter the Chinese market before and after the story of three-dimensional spread of the load is more worthy of attention and learning. Before Lang's "essence," a book on the H & M in-depth analysis, and after an event marketing shop, "one shop sell 2 million on" an industry focus, then a row with the designers, Supermodel The CROSSOVER (cross-border cooperation), has become the fashion headlines news stories.
Brief summary of and tell good stories, attract customers, "a core value of points, a superior creativity and concept, a seductive strong name, and then continuous, three-dimensional communication" is the must have the elements and styles. I am a professional writer from China Manufacturers, which contains a great deal of information about cd storage wallet , slappa cd case, welcome to visit!
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