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Marketing: influenza multiple of three strategies to deal with Chinese companies - Chinese companie by big tree
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Marketing: influenza multiple of three strategies to deal with Chinese companies - Chinese companie by BIG TREE
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| Article Posted: 11/16/2010 |
| Article Views: 39 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
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Marketing: influenza multiple of three strategies to deal with Chinese companies - Chinese companie |
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Business,Business News,Business Opportunities
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After entering the fall, the threat of influenza on people more and more serious, long ago, the World Health Organization to advise governments, calls attention to this fall and winter phenomenon of a possible influenza pandemic and called for actively making prevention and control. September 11, the State Council also issued 2009 19 State Council, "Circular on Further Improving Influenza A H1N1 influenza Epidemic Inform prevention and control work. "
Recently has entered the fall, also entered the flu-prone period. The face of market changes, as there is production Cold Traditional Chinese medicine businesses, should the market planning and sales management on what adjustments? Reporter on Chinese medicine Marketing Planning experts to Beijing Shengshi Kang Shen Chinese Yong, general manager of marketing planning to conduct the interview. Speaking to reporters
Shen Yong, entered in September since the cold weather is "cold medicine sales season," but I have recently found by visiting the market line, there are many cold products Chinese enterprise in responding to the upcoming influenza season promotion and sale of "targeted" is not obvious, the lack of "coping mechanisms" and "plans mechanism", the lack of "big event marketing," jump thinking.
"I have worked with the first OTC cold medicine Ling Chinese Lotus Qingwen Capsule's first product group manager, the sales volume from zero to be nearly 1 billion, so deeply felt the cold varieties of traditional Chinese medicine market the importance of planning and sales management will be Lotus Qingwen capsule to put the national media, using ' TV + Newspapers + Radio + Network 'to promote integrated way, to fully explain the products' strong anti-virus' concept of the attractiveness of the patients in the terminal, greatly stimulating sales. "Yong Shen said.
Face the upcoming flu season may come, Shen Yong believes that production of anti-cold medicine type drug companies need to pay attention to the following 3 points:
First, pay attention to "event marketing" to promote brand and product brand.
Chinese enterprises should always remember "the best publicity is no publicity money." Influenza season consumers use a cold cold and flu concerns, business should be based on cold flu epidemic situation in the different parts, you can take "love the motherland and flowers, × × products into the campus" gift to the campus drug; "love angels, × × Products in the hospital "campaign gifts to health workers at all levels ... ... and other similar drugs" event marketing "activities.
These "event marketing" activities to achieve two objectives, first of all, you can make more potential customers in advance about your company's products (name, function, product selling point), potentially increasing sales volume. In addition, drug activities through grants and with the local newspapers, TV, Internet reports on the matter will be invisible to increase product and company publicity.
Second, to strengthen activities in line with the terminal, "push-pull combination" to promote sales.
If the event marketing is the "pull", then also do a good job marketing sales terminal "pushing" activities, I have the Lotus Qingwen capsule into spring and winter, the planning has to Ridge Pharmaceutical national "flower children blossoming Scheme ", the time span of up to 6 months (9 November for the first phase, 12 in February for the second stage), respectively, from pharmacy sales, were sales, channel sales, hospital development, hospital on the amount of , reported that information, patients Education Other seven aspects of "interim activities", effectively driving the Lotus Qingwen Capsule sales in the country. Therefore, the Chinese enterprises should "push-pull combination", the terminal activities to strengthen co-promote the product quantity.
Third, many Chinese mining propaganda point of the product itself, the appropriate step up publicity. Chinese Herbal Products
a cold than a cold medicine products with more to promote the Department. Many Chinese are compound, enterprises can the product "product group side," "classic source," "Legend of a single herb," "clinical effect" and other aspects of publicity, as I have when planning their Lotus Qingwen Capsule Product group from the Chinese classic Cuban side, "Yinqiaosan" "Ma Xing Shi Gan Tang" publicity; also included "×××× their treatment by the State Ministry of Health program, "agent directory publicity; while its description indicate "the fight against 7 types of viruses can be" publicity, after taking their patients feel cool voice, summed up the "fever sore throat, fast to use Lotus Qingwen" Advertisement Language to a series of publicity activities, from mining of the product itself, a lot of publicity spots. I am a professional writer from China Manufacturers, which contains a great deal of information about cheap putter , ben hogan iron, welcome to visit!
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