Dazzling array of small jewelry is always a girl's favorite, will set all kinds of cute little accessories in one, open furniture features a "crush jewelry" house, make sure pockets bulging!
Mr. Wang Ding Lao income less
young customer base, recruiting full-time buyer, extensive collection of affordable accessories; choose less competitive medium-sized city downtown location presence, to the "supermarket" model standards for service management and the importance of details quickly dig out the dream of small business investors, "pot of gold."
High-end jewelry in Guangdong in the highly competitive retail market when the native of Guangzhou, Wang boss to avoid direct competition, bustling area in Dongguan optional accessories cheap supermarket opened, attracting the young beauty but also save the city "crush" , opened the first week, actually on turnover more than 2,000 yuan.
Targeting low-end scramble market More than a year ago, when Mr. Wang decided to open jewelry store, a friend persuaded: Guangdong is the birthplace of the earliest in the industry, the market is almost saturated. Mr. Wang, after studying the market can be found, accessories market in the industry at all levels have great gap to fill.
To reducing investment risk, Mr. Wang's idea is not limited to the initial jewelry business, to maximize the product "extension" will stationery, cleaning products are include in, also can take advantage of the Pearl River Delta advantages of commodity manufacturing base. He humbly to ask a number of senior in business, we all shook his head no experience can provide, because the purchase is certainly more difficult, is simply a small supermarket. Upon hearing Mr. Wang had an idea, it would open a "accessories supermarket" as well.
To make business elsewhere, and Mr. Wang then traveled to Guangzhou, all of similar shops, dig out 34 stores with their similar objectives, but generally bad business situation. Consecutive number of days, he waited at the front of these shops closer look and found rich enough to remove species management, "Achilles heel", the site selection mistakes almost all the common disadvantages of these shops, the lot is not enough to open some pavement downtown.
Full-time procurement sourcing detours Finally, Mr. Wang is still doing a careful selection, to avoid excessive competition in Guangzhou, Dongguan, the most prosperous section in the choice of a three-dozen square meters of street surfacing, the monthly rent as long as more than 7500 yuan.
Good sign the lease, he would get professional designers meticulously decorated, fully into line with modern tastes so refreshing to have a passing pedestrian. Finally, the lessons learned colleagues, he repeatedly told the two front-line staff make sure neither overbearing nor the attitude, not too warm, verbiage. At the same time, he employed two full-time buyers in particular, according to new market information and high-end jewelry manufacturers to decide which to buy goods, not accepting all of the new quarter. Proven scientific methods of procurement for the "supermarket" operation is very effective, so this little shop business quite a few detours. I am an expert from Cheap On Sales, usually analyzes all kind of industries situation, such as spiral wrapping , push mount ties.
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