Gome, Suning, both familiar and very strange two giant home appliance chain, one in the capital markets capable, and overbearing; a matter or industrial capital in the commercial capital on the best of both worlds.
Their presence changed the pattern of household appliances retail market, the development process of both the people they envy, it makes one wonder.
Similar development trajectories and points of difference
1987 1 1st, Cantonese Huang Guangyu Zhu in Beijing, a city population of about 100 square meters of small stores, set up Gome, a simple business venture brand color TV imports.
1990, the establishment Zhang Jindong, Suning Appliance, located in Nanjing, then only a small company the exclusive air-conditioned.
No one thought, the two petty business, after 10 years in time, changed the pattern of China's home appliance retail market, setting off another round of China's retail market a stormy sea. Chinese home appliance retail market in the early stages of development, in addition to traditional department stores, the single-class appliance business is almost the only . The initial prototype appliance chain, from the strict sense, can not even call home appliance chain, but it is the prototype, together with Zhang Jindong, Huang Guangyu, who's hard work and the historical opportunity of the attention, the market bred the Suning Appliance , Gome, Yongle, Five Star, triple and large and medium are.
The development of home appliance retail chain began in the great turn of the century, China the United States and Suning true rapid development is also in that particular time. July 1999, the United States for the first time the country out of Beijing, to open two stores in Tianjin, met strong resistance from local top ten businesses, this achievement of the country but the United States, to greatly improve the visibility of the country the United States; in December 1999, the United States to enter the country Shanghai, achieved in Beijing, Tianjin, Shanghai and three first-line of home appliance chain structure, thus beginning a rapid expansion path.
2000, the Suning to establish an integrated electrical upgrade, chain expansion strategy, the second speed for the business plan; 2003 Nanjing West Road, opened 18,000 m2 flagship store, which means Suning Appliance integrated appliances from air conditioning to operate the franchised , to develop information appliances is once again off.
The next few years, the face of increasingly fierce internal competition and full liberalization of the retail market, the external threat, Gome, Suning and other home appliance chain enterprises are starting to seek capital support to expand the size and strength, in the objective to further enhance the home appliance chain Ye Tai and the whole strength of the domestic home appliance retail market, eventually forming the current pattern of home appliance chain.
2004 6 months, Gome achieved through the backdoor listing in Hong Kong Eagle. In July 2004 as the first domestic IPO forms to the successful landing of Shenzhen GEM consumer-electronics retailer, Suning to raise funds nearly 4 billion shares in one fell swoop became the first SME board.
[Key words]:
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I am China Manufacturers writer, reports some information about toilet plunger , laminate counter.
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