Solar water heater industry in China, "Sun treasure" words in the limelight. First, because the sun treasure in a long history of domestic solar energy industry, the speed and scale of enterprises expanded steadily, and found a benign expansion of the endogenous growth model, typical of many corporate learning. Second, because the sun Bao Jian-Ping Yin, chairman and managing director in Hong Tian by this "golden couple" of leadership, gather a group of thoughtful, full of energy management team, continue to aim towards the development of new business challenge. In addition, "Sun Bao" behind the words, but also represents a dedicated, focused, more a symbol of low-carbon industry in the back of an enterprise's overall rise of the sun.
Starting from January this year, in Jiangsu, Shandong, Henan, Anhui, many domestic sales of solar water heaters province, there has been an industry distributor to replace the mainstream fashion brand's distribution, which are regional distributors will look into the "Solar Po" who are willing to become partners in the Sun Bao.
A township in Henan Zhumadian dealer said: "The original sale of a well-known brand of solar energy, but after a chat with a friend, Shandong, I found treasure not only the product stable quality sun, high brand influence, the most critical enterprise good faith, strength and great development potential foot, follow the sun Po dry, that have a future. So earlier this year, I will take the initiative to find the sun treasure, did not think they are nationwide "thousands of stores to create wealth" works, products, policies, promotions , services, information services, such as a set of all plans for the factory directly to me, and now I am very motivated. "
The sun is a treasure in the end what's new
Energy Enterprise? Currently, the Sun Po in the domestic solar thermal industry is in what position? Compared with domestic counterparts, the sun treasure what they have competitive advantage? The future, Sun Po in turn what kind of attitude and strategy to promote the sustainable development of China's low-carbon industry? With these questions, the newspaper launched some market research and industry visits, for people trying to break a field of solar thermal picture of an outstanding group of enterprises.
Solar global strategy of economic restructuring created new opportunities
With the increasingly tense global energy, global warming growing, people's lives and economic development are under a tremendous threat to the development of "low-carbon economy" and promote "low-carbon life" is the theme of today's society. In this environment, new energy development and use of a national long-term development of economic progress and a breakthrough business. Which solar energy has its clean and safe, steady stream and other significant advantages, the industry focus.
In China, from the central and local governments on the new energy industry unprecedented degree of attention, which directly promoted since last year, China's solar energy industry a new height. November 2009, Premier Wen Jiabao at the Fifth China-EU Business Summit speech mentions: solar water heater solar collector area and cumulative PV capacity tops first in the world, which is the adjustment of economic structure, changing the way the development of significant results. Earlier this year, the Ministry of Commerce, Ministry of Finance launched the revised "home appliances to the countryside" tender policy, expanded solar water heater products limit the countryside and successful product range, to encourage more solar energy business to the villages. All these reflect the state's bullish for the solar water heater industry, and support.
YIN Jian-ping said, then, the sun Po will increase investment in marketing and after-sales service, strengthen the existing competitive advantage, through pay close attention to product R & D upstream and downstream marketing services, consolidate the existing manufacturing advantages to the overall development of the industry chain integration strategy, adhere to win-win move, bring better products for consumers, for dealers to provide a broader development platform, the bigger and stronger enterprise.
Industry observers point out that the current market environment and business characteristics determine that the sun represented Po domestic solar companies will usher in its golden period of development. However, for enterprises, at this stage can do is take the initiative to actively seize market opportunities, hands-only early morning to benefit only large investment return would have great. Sun Bao such false start earlier this year is expected to enterprises lay a solid foundation for future development.
Overseas markets along three core competencies forging Po Sun
Present, for sun treasure is concerned, not complacent, stagnant, more immediate results can not be complacent, we must win the ride on the momentum. TIAN by telling reporters that the establishment of the enterprises in the future development strategy, the sun treasures very clear and precise marketing strategy is to build three-pronged approach based on the overseas markets, competitive strategy, adhere to the rural market, overseas markets, urban and engineering markets in parallel, with tripod.
2010 began, the sun Po Changzhou headquarters in the 2010 Leaders Forum and the China Solar Energy Industry Solar Po-dealer annual meetings of the agent across the country conducted a strategic transformation of training and seminars, guided grasping of distributors and business live in a historic opportunity for development, by taking the road of brand development and achieve win-win future cooperation and sustainable growth. Meanwhile, the Sun Symbol also launched the "1000 stores to create wealth" works for the distributor a complete set of customized marketing and sales programs.
Subsequently, Jiangsu, Shandong, Henan and other dealers around the country to reflect the total generation of strong, enthusiastic, have the various regional markets in the country to develop similar training sessions on the organization, and field games are there order peak. What is more, than has been the emergence of regional order on behalf of the annual total number of state dealer custom, brand strategy will be achieved in transition fired the first shot in the domestic market of the full range of gains across the board.
It is understood that earlier this year, Sun Bao launched with Southeast University to develop the "new leaders, new aristocracy, Lucky Sambo" series of high-end solar products, which set design, functional design, security design is equal to one, and joined the "ultra-violet disinfection," the latest high-temperature sterilization technology, has "fresh oxygen water" core functions. TIAN by telling reporters, Sun Po will be based on product innovation, especially in the current market competition, homogeneous background, to achieve product differentiation and marketing differentiation unique layout.
This year, the sun will take the healthy development of Po the road, not only the introduction of healthy solar water heaters, to provide consumers with reliable hot water healthy. Meanwhile, the sun still treasure to build sales channels for health, health service system, a healthy business. Demands by the core values of health points, as the "Solar Po I am China Manufacturers writer, reports some information about fire proof gun safe , rifle safes.
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