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Corporate, brands and new products launches keep looking for new innovative strategies to increase their brand value. Pots of money go into electronic media publicity and print media promotion. But besides these conventional ways, there are some alternative out of box ideas too to create awareness about one’s product or company slowly and steadily. Printed Mugs is one such method to keep the promotion on for a longer duration. The advertisement stays till the mug survives and it spreads to all the people who use the mug and also to people who get to see others using the same mug. What really matters with Promotional Mugs is the punch line and the artwork that has to be really catchy. It has to be crisp, convey the ideology of the product or company and shall create a long lasting impression on the consumer. Vibrant colors, unique shape of the mug, durability of the material used, finishing and packaging of the Mugs add to its attractiveness. There is huge variety too for the available Mugs that are used for marketing and branding purposes. There are Acrylic Mugs, China Mugs, Earthenware Mugs, special Travel Mugs and many more. The price range depends on the material used and the artwork involved. Although there is an array of them available to choose from but one might want to create a customized mug that synchronizes with the company’s image. Printed Mugs are ideally used in offices. But they can be gifted to the potential clients, existing customers and employees. For new product launches, these promotional mugs can be a complementary gift along with every purchase of the new product. Also, it is an ideal choice for campaigns e.g. a free coffee mug for a correct answer in a poll conducted in a campaign to market a new product. Besides using it as a tool to market and brand a company or a product, it is also a business in itself. There are entrepreneurs that have started this creative edge business. Most sell it as one of the gifts commodity but there are few that specialize in it. They use Internet as a medium to promote and sell these mugs. Social Networking websites are a great way to promote such business activities and generate business targeting a new clientele. One such website that has a wide range of Printed Mugs and Promotional Mugs is http://www.gifts2impress.co.uk.
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