The face of the air channels under the new situation changes, the regional rivalry between the national home appliance home appliance chain to chain? Today (March 24, 2005) morning, Hunan local electric chain predators?? Sheng Tong Cheng Electric air conditioning manufacturers invited 14 veterans was held in Changsha, "Tong Cheng Electric Air Conditioning 2005 Summit cum signed orders will be 500 million yuan." As Hunan Electrical Appliances dominant process on behalf of the region through the first home appliance chain, power and air conditioning will be a further escalation of war, break barriers to integration of regional channels.
Integrated regional vendor relations
Present, some words against the national home appliance chain enterprises intensified air-conditioning manufacturer, manufacturer to roll out a nationwide market, as the emerging regional appliance chain has become the object of great concern to manufacturers. Such as Beijing, Dazhong, Shanghai Yongle regional influence national chains can not match. So, in Hunan mess no doubt be performing electrical Beijing, Shanghai story. Vendor relationship has changed the face of the air conditioner market in search of a new type of vendor relations became the focus of all air-conditioning giant.
Tong Cheng Zhang Xu, General Manager
department believes that the most important thing between manufacturers to market a bigger cake together to improve both market share and establishing a closer strategic partnership is a win-win rather than fighting each other. Recently, the rise of regional appliance chain enterprises has become common economic phenomenon, as familiar with the local market, cultivated a very high customer loyalty has become a regional appliance chain conditioning manufacturers to seize the most important regional market channels. At the same time as Chinese home appliance chain is slow in some of the national home appliance chain enterprises have been exposed to wanton expansion of the crisis, so manufacturers gradually tilted to the regional home appliance chain, is noteworthy trend. He also believes that a conflict of interest between manufacturers, but the two sides should give priority to the interests of foster and create common interests, share market, the cooperation of the cake is a long-term, unilateral demands redistribution of interests, the interests of maximizing the combination is very long of.
At the summit site, the reporter noted the presence of representatives of Hunan, Gree air-conditioning boss new general manager of Gree air-conditioning sales ginger North, interviewed in his view, Hunan, and through the cooperation of a very pleasant way Electric, which Geli regional branch sales model inseparable; the same time, Gree air-conditioning appliances are creating direct supply chain giant new regional cooperation.
5.3 order to pound Hunan
Gree 80 million, the United States of 70 million,
Haier
70 million, Kelon 70 million,
Hisense
40 million, Oaks 50 million, Samsung 15 million, LG3000 million, Chunlan 15 million, TCL1500 million, Pescod 30 million,
Glanz
15 million, Changhong 15 million, Panasonic 15 million, through-way electrical sign 530 million in one fell swoop "Hunan First single" really lit the air war in Hunan.
530 million in this order, through the primary process of electrical push health, energy saving air-conditioning, air-conditioning market competition lead. In the forum, many manufacturers have agreed that the great efforts that will develop a healthy, saving air-conditioning. Support the development of energy-saving air conditioning by the motion, the state has instructed relevant departments to begin to formulate energy-saving air-conditioning standards. Reality shows that energy-saving air conditioning in the market this year, promising. Chen Weimin, director of Tong Cheng Electric, said this year the first of many brands, "selling point" placed in health, energy conservation. In its completed 530 million yuan this year, orders, energy saving, environmental protection, health, air conditioning will be the "main event."
In fact, through the preliminary process of appliances already started last week, air-conditioning market, a summit just to the air war this year, the official ceremony only. Last week, Tong Cheng Electric held a large price reduction promotion, put in a 5000 special air-conditioning, so that the average air conditioning unit as a whole line of diving 10?? 20%. It said Chen Weimin, Director, through the huge amount of orders through the whole process of electrical air conditioning this year, the price would be reduced by 10?? 20%, the more benefits to vacate the consumers.
Rain Comes from Wind
For retail competition in 2005, air conditioning, general electric range forecast, high efficiency, high cost and high prices will be the main features of this year's air war. From March 1 this year, the energy efficiency of air-conditioning in 2.6 the following will be fully discontinued within six months. On the air conditioning industry, a new national standard to improve energy efficiency of the barriers to entry, increased profitability difficult for domestic manufacturers and the powerful joint ventures to increase market share advantage. However, rising materials prices to the competition this year, putting pressure on air-conditioning industry. According to conservative estimates of air-conditioning machine manufacturing costs to rise 20% this year. Lack of technical content and added value of corporate brands, will be difficult to follow up the high cost of low price competition in the market, so brand frozen out of the year in 2005 to continue, not only tough small brands, big brands will be the test.
It is reported that in 2004, Tong Cheng Electric air conditioner market share in Hunan, 30%, this year to expand the network with the chain expected market share will increase to 40%. "Tong Cheng Electric Air Conditioning 2005 sales of the core task is to fully participate in industry consolidation, to be taken off to be taken forward, and the annual number of domestic and foreign brands build customized programs, seize competitive high ground. The summit is only a prelude later in English. "Tong Cheng Electric Road, Chen Weimin, director of joke. I am a professional writer from China Manufacturers, which contains a great deal of information about transcutaneous electrical nerve , oasis floral, welcome to visit!
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