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"Marketing the summit," To build a strong brand building materials by qmqm wang
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"Marketing the summit," To build a strong brand building materials by QMQM WANG
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| Article Posted: 08/05/2010 |
| Article Views: 38 |
| Articles Written: 809 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 521 |
| Article Votes: 0 |
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"Marketing the summit," To build a strong brand building materials |
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Business,Business News,Business Opportunities
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21st century building materials market is big and fierce battle was hundreds of thousands of local enterprises, a large number and strength of the internationally renowned building materials companies also covet the huge Chinese market, cake and started to enter China, the competition is fierce. The building materials market in general in a very chaotic situation. Recently, a senior expert Mr. Wang Guangwu marketing materials announced that he would carry "sales and marketing," Journal of Planning Director, China's top ten, one of Mr. Kong Fanren planning co-organized "marketing summit" action oath want to build strong leadership of China Building Materials brand.
He believes that compared to other industries, China's building materials market and building materials sales brand shops, market concentration is very low, the industry leader often can not hold a 10% market share, this and the appliance, automotive, fast moving consumer goods industries share a high degree of concentrated in a few leading brands in sharp contrast, reflecting the low level of overall marketing building materials industry, enterprises generally lack economies of scale, lack of energy around the market leading companies with strong brand leadership; Secondly, distribution and channel model complex, building materials wholesale building materials mall, retail store, HyperTerminal, engineering and decoration company's direct supply, such as how to select coordinating cell block into the hearts of the pain of building materials companies, particularly associated with foreign B & Q, OBI and the local Eastern home Homemart and other building materials retail giant's emergence and rapid development of the traditional building materials in circulation pattern facing a severe test; and consumer behavior and by careful design and construction of a great impact among staff, communication and dissemination strategy is difficult to make effective arrangements, there is brand building great obstacles.
The industry believes that these problems are related products, specialty materials: building materials is a kind of strong consumption plan, purchase, consumption, long period, the amount of high single purchase by the middle of personnel (design, construction, etc.) of large special products, their consumption behavior is different from the characteristics of consumer goods, but also different from the industrial. Although China's import to the United States on behalf of the Western advanced marketing concepts for over 20 years, but has no system for Chinese building materials market theories and models.
In order to make more breakthroughs in marketing materials for businesses to this formidable mountain, a successful summit, Mr. Wang Guangwu recently decided in the building materials industry in recent years successful experience in operation across the country, launched the "China Building Materials Enterprise Marketing summit planned ", including building materials tile, flooring, hardware, lighting, paint, tile, and other fields to find long-term partner, by brand, product, marketing, organization, communication and dissemination of sale terminals and other channels and systems integration, improving enterprises the level of marketing management and strategy, building materials industry to create more well-known brand companies and strong leadership. I am a professional writer from Cheap On Sales, which contains a great deal of information about cocktail forks , wood handle flatware, welcome to visit!
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