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138, "high price" mineral water: they freeze the market gimmicks 100 by big tree
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138, "high price" mineral water: they freeze the market gimmicks 100 by BIG TREE
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| Article Posted: 07/11/2010 |
| Article Views: 26 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 617 |
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138, "high price" mineral water: they freeze the market gimmicks 100 |
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Business,Business News,Business Opportunities
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Recently, a mineral water brand to the "last glass of holy water" as a slogan, an official with "membership buy" entered the Shenzhen market, a high profile manner. At the same time, many Beverages Operators have also launched the "high-end brand," mineral water, 500 ml bottle of "standard equipment" could easily exceed the market price of two barrels cheap mineral water.
Reporter found during the visit, following the French "Evian" mineral water, the various brands of "ice water" and "calcium alkaline ionized water", "natural mineral water plus steam" and have been quietly put on the the counters at major shopping centers in Shenzhen. Imported mineral water, mainly in France brands, but the United Kingdom, Belgium, the United States, there are also many imported mineral water; which also introduced a brand of mineral water "Special Commemorative Edition", 500 ml standard equipment sold to the highest price of 138 Yuan / bottle, almost a bottle of General Import Red wine ; By the domestic brands, the claim from an altitude of 7,500 meters peak of glacial mineral water is also sold 29.8 yuan / bottle, capacity is only 410 ml, 500 ml of ordinary mineral water than the standard pack short of one-fifth. In the "pure water" Sell Area on the other side, a bottle of mineral water 500 ml packs cheap price of only 1 per -1.8 yuan, many shopping malls and even launched cheap promotional equipment only equal to 0.6 yuan / bottle.
During the interview, a high-end brand and promote sales staff said that the series of mineral water contains many minerals and trace elements needed by the body, with solution Wine , Detoxification, strong calcium, beauty multiple effects, to treat hypertension, gout, fatty liver and other diseases, all ages are suitable for drinking. However, the six 500 ml "preferential attachments" price reached 111 yuan, according to "normal eight glasses of water a day," the consumption calculation, an adult should drink a day spent on the 100 yuan of light, is indeed worthy of the name "Noble water." Another brand of water in the counter, "will be a 4,999 yuan to buy two lottery opportunities" promotion Advertisement Very prominent, but there are very few journalists to see buyers. One customer said, drink plenty of water every day anyway, might as well buy some plain old brand more at ease.
A mall official told reporters, shopping arcade forward some imported mineral water, but the market reaction is not very good. Apart from a few foreigners who have lived abroad and senior white-collar workers, willing to drink his own pocket, "high water" customers are not many. A while ago a Hong Kong Detector Agencies confirmed that a number of high-end mineral water contains minerals that can not be absorbed; instead of some cheap mineral water quality and cheap, so shopping has come in significantly reduced sales of these high-end mineral water. Currently, high-end mineral water, primarily in the five-star Hotels As a "complimentary drinks" in the promotion, which in addition to a small number of brands in France, the high-end mineral water market in Shenzhen, is not optimistic.
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