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Exhibitors How to show the top surprise move - exhibitors, exhibition - leather industry by big tree





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Exhibitors How to show the top surprise move - exhibitors, exhibition - leather industry by
Article Posted: 06/21/2010
Article Views: 41
Articles Written: 1033
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Exhibitors How to show the top surprise move - exhibitors, exhibition - leather industry


 
Business,Business News,Business Opportunities
Choice of booth location Choose the right venue is an important part of the exhibition program. First, people must be considered is the flow way to learn the crowd in the exhibition Mobile Direction, then breaking pitch selection. For example, traffic is usually highest in the crowd near the entrance and exit, toilets, lounge and dining area, and exhibition hall on the unloading of cylinder and there are potential problems that hinder the crowd. If your booth is located next door at the competition, the exhibitor booths to effective use to showcase its products conducive to local competitors. If the license suspension to be used during the exhibition said that the high increase frame or hood be elevated such items must be chosen high enough location to avoid the impact of visibility. In addition, the Group of companies or enterprises can also tour the exhibition, to be a growing momentum to expand its influence; 2 to also set up special court in the exhibition hall to display the brand.

Exhibition staff training Usually show staff will focus on data and information provided for the exhibitors, the exhibitors have ignored the real purpose of the manual, gifts and samples for display in the table automatically take away any of the visitors leave, not only can not effectively understand customer and market information, nor the purpose of exhibition. They often ask questions because of the lack of skills and miss some important information. To avoid this issue will be carried out before the exhibition of training and preparation. It is important that staff be willing to participate in the exhibition with strangers, and to understand their needs, companies will be prepared in advance Print Small gift items or refined in due course sent to potential customers, to achieve the ultimate goal of marketing. Image and corporate notes can be displayed to visitors to learn more about the product other than product information. In addition, exhibitors at the venue can provide video, models, product display card (specifically listed phone number, website, fax, mailing address and other information), to expand publicity.

Booth creativity and decoration Most of these exhibitions condensing the ceiling provided to exhibitors Light , Or prepare their own portable lighting system. According to industry research, lighting can be effective awareness exhibits 30% increase to 50%. In addition, using a small, sharp display image, to create a strong visual effect. The picture is too dense or too small are difficult to read, while limiting the use of propaganda text. To view more pictures in the place began to be placed, and the use of bold and eye-catching colors, avoid using easily into the background of neutral color, so to stand can stand out from a distance. In addition, exhibitors at the venue with traditional reliance on large-scale exhibition of the same time, we must highlight the innovative design to attract audience. To choose the right size according to stand display products and exhibition products, to avoid overcrowding or empty.

Before the exhibition Advertisement Propaganda Throughout the exhibition
advertising plays an important role in the process, professional exhibition management company that exhibitors at the exhibition to be three months before, at least in the professional magazine for more than an advertising report, then a copy of the articles reported sent to current and potential customer base, and attach a message to remind customers that the products will be display at the same time, can also be bundled by the exhibition organizers, and bearing the company name and booth number of exhibitor's VIP exhibition.

The same time, more and more cooperation in the exhibition and its sponsoring unit's web site is provided to connect exhibitors, exhibitors can take to improve its Web site reputation, or prior agreement of the commercial exhibition during the talks. Exhibitors can publish a web page display product images or themes, and even more detailed product information, to enhance the exhibition site recognizable. [Key words]: Exhibitors   Exhibition Comment Large   In   Small

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