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Canon started sports marketing war - Canon, the Olympic Games - sports and leisure industry by big tree
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Canon started sports marketing war - Canon, the Olympic Games - sports and leisure industry by BIG TREE
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| Article Posted: 06/16/2010 |
| Article Views: 107 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 629 |
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Canon started sports marketing war - Canon, the Olympic Games - sports and leisure industry |
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Business,Business News,Business Opportunities
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As sports competition heats up in China, China's sports has become the focus of national debate, more so, "Sports Marketing" The new marketing model by more and more respected international brand. According to report, along with Canon in 2002 to fully explore the Chinese market, Canon's sports marketing began in the domestic launch. The difference is that with many manufacturers, Canon (China) will own worldwide success of "symbiosis" concept, used in China's sports marketing, and that this and the open embrace of the Chinese sports, and the world to work together in all types of enterprises concept is very fit.
To take root in local sports marketing
There have been many international companies have suffered setbacks in the process of localization, but the reporter observed, Canon selected sports marketing as an important tool for localization, the "symbiosis" concept is the Canon and the common development of China's sports foundation.
Canon (China), vice president of corporate advertising public relations, Ms. Ruggie said, "We chose sports resources, we must first comprehensive consideration of the audience crowd, the environment, human factors and considering the resulting practical strategies for brand promotion significance. Canon (China) selected sports meet Canon's global brand strategy, thus it can more effectively enhance Canon's brand awareness and attention, while more to contribute to Chinese society. We prefer to sponsor sports projects covers most of the user groups to promote their brands so that we have a wealth of audience level. "
It is understood that this year's Canon (China) increased marketing efforts in China's sports. I wish for the total ten-year cooperation with the super symbiosis, Canon in conjunction with other major sponsors of the launching of a "super passion," an interactive series of multi-promotional activities for fans in the Canon product display area and photographing areas to experience high-quality Canon video equipment, "the film that fighting. " In addition, Canon will sponsor the Chinese Baseball League's focus expanded to a wider range of young people grow, through in Beijing, Shanghai, Guangzhou, Chengdu, four city campuses to carry out "Canon Day" baseball theme activities for the future development of Chinese sports and the marketing of their products Canon has laid a solid foundation.
"Higher and faster stronger" Welcome Olympics
Canon with its own deep-seated physical contact but also in Canon's imaging products, Canon digital SLR camera can record more moments in sports for sports fans more moving. Canon in the playground all-white professional digital SLR camera lens, fully reflects the photographer's preference on the Canon imaging products.
Advantages in addition to imaging products, Canon in sports sponsorship, also taking into account the overall brand strategy with the combination. With different sports platform, Canon will be different audiences for their own brand recognition, have also proved that such attempts have achieved good results. In the 2004 Athens Olympics, Canon once stationed professional services team stationed venue for hundreds of sports photographers provide professional maintenance and service, and even sports journalists outside the service station from Canon direct hire all kinds of lenses to meet the needs of a variety of shooting.
For the Olympic Games this global sporting event, Canon also has a different view. Ms. Ruggie said: "higher, faster, stronger, is the essence of sport is Canon's professional imaging technology has been the essence of the pursuit. Higher image quality, faster camera speed, stronger and more thoughtful The service is Canon (China) 2008 Beijing Olympics gesture. " I am a professional editor from China Product, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about makita angle grinder , scsi enclosure welcome to visit!
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