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Five Star: cellular marketing arrangement encircling the cities from rural areas - the five-star, m by big tree
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Five Star: cellular marketing arrangement encircling the cities from rural areas - the five-star, m by BIG TREE
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| Article Posted: 05/27/2010 |
| Article Views: 161 |
| Articles Written: 1033 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 820 |
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Five Star: cellular marketing arrangement encircling the cities from rural areas - the five-star, m |
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Business,Business News,Business Opportunities
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Starting from the summer of 2005,
Home appliance chain
Industry will enter to the theme of another expansion of M & A peak. At the same time, we also clearly see that China's largest home appliance chain
Sell
The list of listed companies, only five,
Five Star
With large and medium class ships became the last person to catch.
Compared to medium and large, five-star to obscure much that is in the lonely silent, dormant, the star suddenly strong in 2005 jumped into the top four home appliance chain, and came in almost the same before him Paradise, and was home appliance chain Association as 2004, most growth-oriented enterprises.
The eve of reshuffle in the industry, how successful breakout star from regional-based home appliance chain growth for the national semi-finals of the home appliance chain? This paper analyzes its
Strategy
The development and
Marketing
Some of the details of the practice. See this issue
Case
"Breakthrough of the path five-star dark horse" case.
Shuffle in the market before
Two events had to concern: Black Swan in Harbin in the second half of 2004 was
States United States
M; Five Star first half of 2005 to lightning speed, acquisition and merger of the
Qingdao
Electric Co., a unit of 5
Marketplace
Therefore became the first major home appliance chain in Qingdao suppliers.
2005 just a start, the words have been closing in five-star people's attention, first published in 2005 to open 122 stores across the country plan, one day while the whole country seven stores opened in April totaled more than a dozen new stores, home appliance chain association is the most growth in 2004 as the enterprise. Followed by the acquisition of Qingdao Yatai, settled in Henan Asia
Shopping
.
Black swan and the Yatai was once a regional appliance sales enterprises of the Union "in John Winton" members. They now represent the majority of the fate of regional chain in the near future will have to embark on the road: either become a national chain to catch the last ferry boat, either by acquisition or
Brand
Cooperation.
In home appliances with
Locks
, For the States United States
Suning
Paradise it has been familiar, but the "star" Who? The home appliance chain in 2004, ranked No. 4 on the list the names of people feel a little strange, far less famous and even ranked in the following medium and large appliances.
Since 2001 into the home appliance chain industry, Five Star, in a short period of four years, five-star have an average rate of over 85% growth in 2004, jumped into the top four home appliance chain list, and ranking The third gap in Shanghai Yongle little, now, the five-star success in the industry reshuffle on the eve of a breakout-type appliance chain enterprises from the region grew last four home appliance chain.
Five Star Wang Jianguo, chairman and CEO, said: "In the early strategy, we take the approach that we are going
Countryside
Surrounds the city line, to avoid Gome and Suning in a market edge, this is a good build up strength today with Gome, Suning compete in the secondary market, the basic hand to hand. "
Strategy: surrounding cities
Nanjing University of Finance, Professor Joe
are told reporters, chain industry, there are strict requirements on the consumption gradient: only 800 U.S. dollars per capita income could lead to the Yetai; per capita income reached 2,000 U.S. dollars, the access speed up the development period. Before and after 1998 to meet the economic conditions and consumer appliances for the development of the region mainly Beijing, Shanghai, Harbin, the Yangtze River in Jiangsu Province, Zhejiang Province, which is relatively fast development of the market more mature in Beijing, Shanghai, Xiude opportunities retail enterprises came into being, and at the beginning with strong geographical
Color
.
Five Star is the successor state-owned enterprises in Jiangsu Province of the five delivery company, in 1998, Five Star was first established, around the house
Electricity
Device wholesale business as the company's core business, at its peak, the basic unit of Five Star and its subsidiaries
Monopoly
Jiangsu market, large and small household appliances, in particular,
Air conditioning
Wholesale business, nurturing a large number of distributors selling household appliances since the upstream and downstream relations are as large
Retailers
Quietly changing the appearance of the
Game
Rule Five Star decisively into the terminal, to complete a single intermediary status changes, initially in the form of franchise expansion. I am a professional editor from China Product, and my work is to promote a free online trade platform. http://www.himfr.com/ contain a great deal of information about daybeds with trundle , sectional with chaise welcome to visit!
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