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The image of a company determines whether a business will impact the market positively or negatively with time. It is common knowledge that business promotion should include all departments of a company, but in some cases employees are left out. Research has proved that about 65% of the workforce does not understand their company business objectives. Then 95% of employees cannot align their behaviors according to the promises and values of their company slogans. While some have memorized their business slogans, a small percentage of staff have not translated the same to their daily business activities. It is vital for your employees to know how to deliver the brand promises and business objectives set by the company policies. This is the reason that brings about the difference between what business brands promise and what they deliver to their customers. There are several issues that come into play when it comes to branding. They include employees brand understanding, human resource management, staff training and workplace communication. This enables the business management team to engage all staff at all levels of the company, from the CEO to the cleaner into meeting the needs of its customers. With a cohesive and customer care trained workforce, companies will improve their business image in the market hence fulfill their brand promises. Having frequent discussion forums on customer care with employees, helps companies remind their workers of the promises made to customers. It should also an opportunity for the management to engage the workers in decision making in terms of meeting customer needs adequately. Branding is a vital marketing aspect that must involve the workforce in order for a company to make significant impact in the market. Stephen is an Business Organizing Expert . He researches and studies on big and small business strategies . Website:- Business Management Solutions for efficient business operations.
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staff management, business promotion, marketing, business activities, daily business, business management, brand promises, business slogans, business,
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