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Blogs – derived from the term “web logs” – were originally meant as social tools, online diaries of sorts that allow people to share their opinions, their ideas, and the happenings of their days. However, throughout the years, blogs – particularly Wordpress blogs – have become powerful marketing tools as well. And why not? Wordpress blogs have features that can catapult any online enterprise to the highest heights of success in the World Wide Web. By their very nature, Wordpress blogs aren’t just online publishing programs. They are simplified content management systems. You can keep churning out content – with amazing ease and fantastic efficiency – using Wordpress blogs. You don’t have to learn HTML. You don’t have to invest on expensive programs like FrontPage and Dreamweaver. You don’t have to hire costly web designers. You just need a Wordpress blog, load up an appropriate theme, and start publishing content as often as you please. You can share anything you want to share with a Wordpress blog. Now, there are approximately 50 million people online at any given time. This means that what you say can potentially be seen by a lot of people. Imagine a Wordpress blog entry that sells a particular product effectively well. If it is seen by, say, a hundred thousand people and only 1% will decide to buy what it will offer, you’d immediately have 1,000 sales just like that. And because a Wordpress blog entry is always online, 24 hours a day and 7 days a week, you will be able to reach more prospects who can be transformed into paying customers. WordPress is a highly customizable blogging platform, as we have discussed earlier. As such, it can easily be monetized in so many ways by simply adding some components to its system. A WordPress blog is also a very powerful search engine optimization (SEO) tool. Content published via the WordPress platform have a higher likelihood of being indexed – very quickly at that – by the search engine spiders, making it easier for people to find your blog entries. Furthermore, as we have discussed above, a Wordpress blog is an entry level content management system. Any novice internet marketer can immediately get his hands on the platform and can instantly start a highly profitable website. More importantly, because Wordpress blogs make content publishing a very easy undertaking, online businessmen can publish content as often as they please. And search engines love constantly updated content! Wordpress blogs are simply amazing! Everything that an online entrepreneur needs to succeed with his internet venture can be found in WordPress’ features. This makes a WordPress blog one of the best – if not the ultimate – internet marketing tool.
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