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Articles by lili smith |
361. Metersbonwe "Pong" Hong Kong brand tide
March 27, 2011
Limited edition, star designers, the big luxury once the patent. Interestingly, recent Metersbonwe and some civilians brands, biggest names in fashion are also trying to work together to try to introduce the most IN fashion trends, brand promotion at the same time for more profit. For ordinary consu...
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362. Uncertain future
March 25, 2011
With rising living standards, more and more consumers to participate in sports, sporting goods retail industry in China is a huge market is open.China Industry Research Institute statistics show that in 2009, the sporting Nike Ai...
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363. Shoe special steps: committed to running the core of the brand extension model
March 25, 2011
In the shoe industry, popular with such a sentence, "If you want to create their own brand, take the line of differentiation is imperative." Steps for the special Nike Air Max shoe, its the running mode of the core brand, is the dif...
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364. Focusing on creating its own brand positioning
March 25, 2011
"This is partly due to the domestic brand control pricing, you can raise prices to absorb rising costs, some of the basic price of shoes rose from the 1,500 yuan to 1,800 yuan. However, we spent 8 years in the footwear industry Qi Sheng production line is also able to achieve 25% of own
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365. Distinguish between customer segments
March 25, 2011
Now is the time pre-Chinese New Year, all business this time of year for the red of the year, during the most aggressive discounts. Several large shopping centers, shopping malls found in the region have been high on shoes discounts hung slogans, "Grand 5 fold," "full 200 back to 100", "the audience...
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366. Rich shoe birds a new model introduced school-enterprise cooperation
March 25, 2011
School-enterprise cooperation as one for Nike Air Max 90 businesses, schools, students bring win-win model of development, the development model shoe won the favor of the local lions, many companies are catching the train has, ...
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367. Li Ning, Anta and the possibility of an alliance
March 21, 2011
One author recently said that if a few years ago, to ask China's largest sporting goods company who, it must be a fill-in, the answer is no accident, then Li Ning, but now, to ask China's largest sporting goods business is Who, which is a standard multiple choice questions, A ANTA, B is Li Ning. Rig...
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368. Nike or Adidas and Li Ning marriage, how will the
March 21, 2011
Nike's reputation in the sporting goods industry is well known, no introduction. Nike is a typical American company, using mergers and acquisitions to expand the market, Nike frequently harvest. The acquisition of U.S. brand Converse, British brand Umbro,
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369. Pou Chen and Li Ning with what happens
March 21, 2011
Pou Chen is Taiwan listed companies, it is comparable to the manufacture of sports shoes Foxconn's position in the electronics manufacturing industry, the unit of Yue Yuen, Pou Sheng International Group and the Hong Kong Stock Exchange, respectively. Yue Yuen Group is well-known sports shoe industry...
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370. If the shoe brand Li Ning account is acquired? How to do?
March 21, 2011
End of the year 2010, the famous sporting goods company Li Ning's share price has fallen sharply, the market value has shrunk nearly 50 million, the total market value was down to 160 million. Li Ning is to clarify the company's management, but also a rumor, but its stock is applied like a magic spe...
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LAURA JEEVES
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After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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