31. The need for business branding
September 15, 2015
1.1 Do I need a brand?
Every business has already got a brand, even if it doesn't treat it as one. Your customers (and potential customers) already have a perception of what your business means to them. Building a brand just means communicating your message to them more effectively so they i...
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32. How to get the most out of your branding overall
September 15, 2015
The Logic behind branding is very simple: If your target market is familiar with your brand and good imagination, they more likely to purchase products and services. But consumers do not know what your business is all about unless you tell them!
Is your company branded? If a distinct graphic...
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33. Developing a business and its brand
September 15, 2015
1.0 What is a brand?
Brands can be defined in two ways. Firstly, a brand can be an identification or a mark that differentiates one business from another (through a name or a logo, for example). Secondly, a brand symbolises how people think about your business.Building a brand helps customer...
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34. The need for good overall brand design consultant
September 15, 2015
If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brand--or have its famous brand but no facilities--which would you choose? It's not a trick question. But it demonstrates the power of the brand. Walk into any bank and say "hi I'm Coca Cola, ...
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35. Hiring in a brand guru expert
September 15, 2015
Developing brand value is critical to every organization and when professionally executed, delivers a clear and measurable competitive advantage to your firm. It does so by helping you establish a positive connection and value-relationship with your customer, which, over time, will build brand equit...
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36. Hiring a branding company
September 15, 2015
OK, so your company has proven itself or shows promise that it will. You have a good product and a hungry market. You just need to take things to the next level to get their attention...but how? Many companies will rely on the skills a good branding company to craft their presence into something tha...
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37. The overall benefits of corporate branding services
September 15, 2015
Differentiating and communicating your product's unique value to your slice of the global marketplace is becoming more difficult and expensive every day. And with the rising costs of R&D and development necessary to create products that really do offer something exclusive and different, just one exp...
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38. Looking at minibus insurance in detail
September 15, 2015
Certain countries across the globe have been implementing the strict requirement of registering each vehicle owner for insurance. Particularly in countries such as the United Kingdom, there is a law that mandates each vehicle shall be insured. Even minibus owners are strongly entailed to purchase in...
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39. Insuring a new minibus
September 15, 2015
A minibus - also known as mini coach - can carry 8 to 30 people and has a variety of purposes. Personal and commercial uses, family trips and minibus rent - no matter what the purpose of a minibus is, it is mandatory to get it insured. Nobody can guarantee your safety, so accidents, theft and fire a...
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40. Ordering minibus insurance online
September 15, 2015
If you own a minibus or a minibus business then you should know that it is legally required for any vehicle to be insured. Although you need insurance to drive your vehicle legally, it is also a necessity if you want to have peace of mind. In the case of an accident or any type of damage you won't h...
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Author: Innes Donaldson
