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| Articles by Jennifer Lewis |
281. Modernization - The Giant Slayer
May 14, 2013
We have all heard the legend of David and Goliath. It is a typical moral tale with the theme of smaller and weaker overcoming bigger and stronger. However, the more important lesson to be learnt from the fable is that of the victory of innovation over traditionalism. The smaller and weaker David tho...
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282. Why Your App Should Go Global
May 14, 2013
Only making your app accessible in one or a small group of countries may allow your company to better target specific demographics, however, doing so can also limit the broadened reach that many app makers wish to achieve for their mobile offering. Going global with the marketing of your mobile app ...
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283. Simplifying Your Mobile App
May 14, 2013
In a market literally filled with technology savvy individuals, it is hard to imagine any mobile device user that does not know how to use an app. The truth is, however, some mobile apps can be exceedingly difficult to use regardless of how intuitive the user has become. And because there is such a ...
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284. Enterprise Mobility - Strategy vs. Technology
May 13, 2013
Enterprise mobility is a hot topic these days. It is a big buzzword, right there in the same league as Cloud and Big data. There are so many views, articles, journals, blogs, and whitepapers about why it is good for your business to go mobile. A number of these promulgations also go beyond the why t...
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285. Enterprise Mobility: It's not just a Perspective
May 13, 2013
With the race to establishing an enterprise as a ‘mobile’ one gaining momentum, a lot of organizations are making the mistake of going the ‘me too’ route. This is a major reason for a lot of heartburn and monetary losses. It is well understood that mobility has many benefits in terms of top-line, bo...
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286. Customer Retention through Mobile Applications
May 13, 2013
In the highly competitive market, the customers have more and more options available to them. This means that at the slightest inconvenience or unsatisfactory performance, the customer can switch the provider. This drives a low customer loyalty. With your competition also clamoring for the attention...
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287. Does Your App Have What Every Great App Does?
May 12, 2013
All apps are obviously not the same, otherwise there would not be such a wide variety in the market. With that said, most apps tend to have certain characteristics in common. According to Apple's app expert Alan Braun, all great mobile apps share at least six similar qualities. If you are wondering ...
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288. Three Social Media Platforms To Show Off Your App
May 12, 2013
Using social media to promote your app is one of the most effective methods of engaging current and potential customers. With that said, every social media platform on the market may not be best suited for your app. And of course, there is always the chance that your app itself is a social network a...
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289. Should Your Enterprise Use Text Message Marketing
May 12, 2013
You have likely seen the commercials on TV or perhaps even received your fair share of text message solicitations. Undoubtedly, text message marketing can be an effective method of using mobile technology to target your key demographics. However, there are additional factors involved that you should...
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290. The Future of Mobile Gaming
May 09, 2013
We live in a mobile society, always on the go. There are more mobile phone subscribers in the US than there are citizens. With the growing number of smartphones, the mobile games have become an essential part to an entertainment world and making a buzzword in everyday life of most American. ...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Author: Jennifer Lewis
