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Articles by Bubba Mills |
21. How to Keep Sales Strong Despite Rising Rates
September 18, 2014
Wouldn't it be great to say that as mortgage interest rates rise, your real estate business would rise right along with them?
Well, stick with me and let's see what we can do. I've always said you gotta have a plan in business - true in real estate and true in mortgage lending - I've worked i...
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22. Three Must-Know Rules To Convert Online Leads
August 08, 2014
If you're in real estate and you're not converting leads, do yourself a favor right now - change occupations now, today. Daylight is burning and you need to eat.
That's precisely how important leads (and converting them to paying customers) are in the world of real estate. Without lead conver...
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23. What Boy Scouts Can Teach You About Success In Real Estate
July 04, 2014
When I was growing up in Oceanside, Calif. as an only child to a single mother - both of us staying afloat on love and food stamps - something good happened to me.
My grandfather introduced me to the Boy Scouts of America. It was the lifeline I needed. Troop 750 taught me many of the life les...
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24. Keeping Buyers Active In A Credit Crunch
June 14, 2014
Here's the deal plain and simple: Throughout much of the country, we're still in a sellers' market. Inventory is still slim pickings and many homes are getting multiple offers.
Buyers are also feeling the crunch of slowly (but surely) rising interest rates. As if that wasn't enough, as the c...
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25. 2 + 2 = 'More' For You in This Spring's Market
April 06, 2014
So let's get right to it: real estate professionals are staring directly in the face of a sellers' market in a good chunk of the country this spring.
A recent survey says nearly half of all agents see it this way. And the National Association of Realtors agrees: inventory is down and there ar...
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26. Be The Floating Agent In Your Farm Area And Rise To The Top
March 12, 2014
Let's start with a quiz. I'll mention two words and you see what image comes to mind. Ready? Here goes: Ivory soap.
Quick. What image do you see?
A bar of white soap floating on water in a bathtub?
Ah yes, floating soap. One of the biggest marketing hits in the history of capit...
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27. The Top 5 Essentials Realtors Must Know for 2014
February 19, 2014
Each year brings changes Realtors simply must know to be successful. And 2014 is no different. In fact, this year your brain will likely be challenged with more changes than average. Let's get right to it - here are five essential must-knows for 2014:
1. Mind your Qs and Ms. Forget about mind...
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28. How To Make 2014 Boom With Boomers And Boomerangs
January 28, 2014
The old marketing maxim says: If you aim for everyone, you won't hit anyone.
It makes sense because of the avalanche of marketing messages consumers endure daily. So your marketing "arrow" has to have a sharp tip -- one that sticks when it's shot. It has to pierce through the clutter and speak...
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29. What Buyers Really Want And How You Can Sell More to Them!
January 05, 2014
Say what you will about surveys, but they can offer good information that can add money to your bank account.
This year, three organizations unveiled new findings about what buyers are really wanting these days - information that can help you finish 2013 on a positive note. These groups inclu...
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30. 2014 Top Real Estate Trends
December 16, 2013
"The more you engage with customers, the clearer things become and the easier it is to determine what you should be doing." John Russell, President, Harley Davidson
Before I get into the nitty-gritty of why you should be looking forward to 2014, I want to use Mr. Russell's words as a springbo...
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