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| Articles by Belinda Summers |
1. The Five Steps To B2B Lead Generation Blogging
November 04, 2013
With the way information technology has redefined the way we do business today. There are so many avenues in reaching out to sales leads prospects, and you know that you will need to use one or more in order...
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2. Why Smart People Succeed In B2B Lead Generation
October 28, 2013
Not that I am discriminating or anything, but it is a fact that smart or intelligent people tend to succeed more in the B2B lead generation business. This can be a very stressful job, one that may not be as profitable as what some people assume. But, if a person is smart enough, he can turn a...
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3. The Four Essentials To Effective Appointment Setting
October 21, 2013
If there is something that you should know about in B2B appointment setting, it is that this is a job that can be really unproductive to those who do not know how. In any case, this is the job that makes it so stressful and troublesome, especially for small and medium-sized businesses that do not ha...
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4. The One Reason Innovation In Lead Generation Fails
October 17, 2013
In the world of marketing and B2B lead generation, even the most innovative ideas can fail. All you need to commit is this one serious mistake, and you can say good-bye to all those sales leads that could have been yours. Mind you, this is something that even veteran telemarketing representatives do...
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5. What To Look For In Entrepreneurial Telemarketers
October 15, 2013
Let us face it, B2B telemarketing is a very stressful job, one that can give you great rewards but these happen far between each other. The rejection rate can also be pretty high, making it even more daunting for some marketers. As the manager, you would know that putting the wrong person on ...
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6. Five Dumb Lead Generation Moves To Avoid
October 10, 2013
We all have heard just how important it is to be impeccable in your B2B lead generation campaigns. If you think about it, most of businesses are reliant on their marketing teams’ ability to generate B2B leads in the proper way. And since we are talking about appointment setting, you also ought to kn...
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7. Tips For Better B2B Appointment Setting
October 08, 2013
Surely, you dream of getting more sales leads coming your way. After all, this is the requirement for a successful business. Of course, for that to happen, you need to have an effective B2B appointment setting campaign
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8. How To Integrate Your Mobile Application Business In Lead Generation
September 26, 2013
The risk of not being able to generate enough sales leads from your business is a reality that a lot of mobile application firms are concerned about. With the explosion of mobile computing for ...
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9. Get Your Morale Up In Your Lead Generation Campaigns
September 25, 2013
Think of the best B2B lead generation team that you know. Look at how they perform in their work. You may notice that they are the ones with the highest morale. And you would be right. An excellent employee is someone with a high morale, someone who wo...
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10. 5 Marketing Lessons from Don Draper and his Mad Men
September 10, 2013
In today’s television scene, what could be more useful to marketers than a period drama series set in the 1960’s about a thriving Manhattan advertising firm? It’s like the ultimate comic-book film for marketing nerds, if you will.
Don Draper leads the cast and fills every scene with ingeniou...
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
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Author: Belinda Summers
