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| Articles by Edward Phillips |
1. Top 7 Characteristics of a Major Donor in Nonprofit Fundraising
August 28, 2013
A well-qualified fundraising company can help cultivate major donors who can make a substantial impact. By targeting wealthy donors, nonprofits can secure single donations of vast amounts. Donors of this magnitude can also act as advocates for a nonprofit and help it gain greater visibility with oth...
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2. How to Reactivate Lapsed Donors in Nonprofit Fundraising
July 14, 2013
Nonprofit fundraising is no easy task. And the job can get especially dicey when you lose a donor. That’s because it costs a lot more money to acquire a new donor than it does to maintain an existing one.
Donors lapse for many reasons. Maybe their job situation changed and they no longer ...
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3. How Non Profit Consulting Firms Convert Online Supporters into Donors
June 21, 2013
While some non profits put a lot of focus on building an online following, non profit consulting firms recognize the importance of converting those followers and friends to donors. To succeed, non profits must carefully follow these guidelines:
1. Identify and engage the target audience onl...
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4. Phone Fundraising Increasingly Leveraged in LGBT Campaigns
May 26, 2013
With the economic climate in the doldrums over the past few years, LGBT nonprofits have boosted the use of phone fundraising. In fact, many nonprofit organizations have had to adapt their fundraising campaigns to address budget constraints. By pulling back on pricey special events, for example, LG...
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5. Non Profit Consulting Firms Recommend LGBT Organizations Appeal to Donors Nationally
May 18, 2013
Over the past few years, non profit consulting firms have noticed many lesbian, gay, bi-sexual, transgender (LGBT) organizations have had somewhat of a regional focus. By not expanding their constituency, these non profit organizations have limited their fundraising results.
For example, a ...
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6. Unique Fundraising Ideas: The Impact of Social Media in 2012
April 22, 2013
In the world of unique fundraising ideas, social media takes the prize in 2012. According to a study completed by MDG Advertising, social media proved effective for raising money for many different types of organizations, including non-profits. For example, the study concluded the average donation ...
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7. Fundraiser Companies: Fundraiser Companies Use Nonprofit Advocacy to Mobilize Constituents
April 18, 2013
Fundraiser companies have long used the power of advocacy to help advance nonprofit causes. In the broadest sense, advocacy in the nonprofit world refers to citizens influencing public policy.
Through a wide range of activities, fundraiser companies help nonprofits achieve universal soci...
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8. Online Fundraising: Multi-Channel vs. Integrated Campaigns - What's the Difference?
March 12, 2013
Online fundraising has certainly gained traction over the years in the nonprofit world. Although nonprofits continue to use the traditional channels, like direct mail, they’ve added new ways to reach donors, such as social media. This multi-channel approach to fundraising provides a variety of com...
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9. Nonprofit Consulting: Tips and Tricks for Successful Email Fundraising
March 04, 2013
One of the hottest topics in nonprofit consulting is how to craft successful fundraising emails. With the competition being brutal for every contribution dollar, you need your message to reach and move your donors. To accomplish your goals, you must know everything there is to know about email fund...
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TIM FAY
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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Author: Edward Phillips
