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EZine Description
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pancentric
How to start your own mailing lists
With personalised and permission based email service you can generate more leads
and increase your response rates. If you have an internet business and looking for
quick ways to reach out to people then email marketing could be one of the cost
effective solutions available today in the market. You can either rent email lists
from large companies who will be more than glad to send your newsletters to
thousands of people out there, who have no interest in your product or service. Or
you can create your own Opt-in lists, reach out to people who would like to hear
from you and are interested in your products or service.
1. Ask your friends
Send newsletters to people who you really know. Send a single short email asking
for permissions. Add them to your lists only if they respond, if they dont then you
dont have permission to do so.
2. Add sign-up forms in home page
Put sign up forms on your homepage and on every page in your site. Give away free
stuff to download or prize draws which will motivate them to sign-up.
3. Train your customer service team
Train your customer service and sales team to ask for permissions when they get on
the phone.
4. Rent Lists
Check out companies which rent email lists, talk to other clients and make sure you
compare prices. Most lists on the martket are sold by crooks (be very careful), be
sure to check they have proper lists with full permission from the clients. These
lists may often contain, fake, old undeliverable email addresses.
5. Personalise messages
Send personalised messages to targeted audience and you will see an increase in
response rates. Send eshots and bulletins personalised from individual sales people
to their respective customer contacts.
6. Use Email Autoresponders
By using an autoresponder service you can automatically collect your email list
information. Send autoresponse to emails that you have received to build customer
relationships.
7. Write articles
Write good articles and publish it in your newsletter with a link pointing to your
site. Articles can bring in huge number of subscribers.
8. Track Results
Tracking your email marketing performance will help you realise where you have
failed and increase conversion rates. Track click throughs, orders and
unsubscribes.
9. Follow up
Report says that it can take upto 5 or more contacts to make a sale.
Building email lists is a time consuming process, but its one of the well known
easiest and effective method to market your product or service. Reach out to wider
audience by following these simple email marketing techinques and you will soon
realise that there is nothing to lose and everything to gain.
Visit Enabler (http://www.enablermail.com) for more information on Email Marketing
Services and Solutions. Article by S Prema - Search Engineer, Pancentric Ltd
(http://www.pancentric.com).
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Published By: |
prema s |
Website URL: |
http://www.enablermail.com |
Contact: |
prema sunder P: 02088770230 E: prema@pancentric.com |
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