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Effective Marketing Using Professional Support and Google Ads by Richard Conard
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Effective Marketing Using Professional Support and Google Ads |
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Business
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There are all sorts of approaches a business owner can take to ensure their product, service and business are well marketed. Traditional routes like magazine advertisements, billboards, radio ads, digital, like social media platforms, SEO and Google Ads and hiring a professional marketing company in Brick or where you are to see it all done properly. This article looks specifically at Google Ads and how it can be used very effectively as an online tool for promotion. Ways in which Google AdWords can bring traffic to your website There are a number of things to do with Google Ads Brick, to market your website and business. They include; - Make sure that in the ad text your keywords are included so the reader and search engine knows that the ad leads to website content that is relevant to their needs. The identified keywords are highlighted in bold so that they stand out and get your ad noticed quicker.
- It makes more sense to have lots of ad groups with shorter keyword lists than having one ad group with a long list of keywords. It is not a good idea to have keyword lists that too big.
- Set your bid high so that your ad is visible sooner in the search results. Your placement is decided by Google Ads through the click-through rates and the bids. To get a high CTR or clickthrough rate you need to get some initial clicks first. Once you have built up your CTR you can then lower the bids. CTR is the number of clicks the ads get, divide by how often the ad is shown. A high CTR means users find your ads relevant and helpful. Use that to guide you on how good your ad is and whether it needs tweaking or changing.
- Whatever Google recommends in terms of a daily budget, go higher. You want your ad to stand out and a low budget would limit how often your ad displays as part of someone's search results.
- Avoid entering bidding wars for keywords that get a high volume. Focus on specific keywords even if they have a low search volume. They will reach a better volume and the cost per click can be lowered. Save higher bids for something that has an exact match to your best keyword phrases.
- In regular intervals use negative keywords with google ads Brick, to up your CTR.
- Have a landing page that is not just back to your website's home page, one that is not a place a user can navigate on your website.
- Test the best versions of your ad to see which will work best by using the multiple ads feature on Google.
Summary Using Google Ads is a great way to digitally market yourself. If you are not comfortable with how to effectively market online a great choice is to find a reputable digital marketing company in Brick. They are comfortable with the process and know all the details and tricks to get your Google Ads up and successful in no time.
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