It has been realized by Most High Street retailers that the secret to survival, against out-of-town shopping malls, or even worse, on-line retailing - is to have a good Loyalty Program.
To ensure better profits, loyalty system is being introduced by many companies in their business. People, no matter how rich, they love to have freebies from time to time.
Many try to use price as an advantage, but cost-cutting is a battle that can never be won by the small independent retailers.
As the plethora of Cash Back Clubs are now springing up, sites like Quidco and Top Cash Back have to be included here because they create a breed of shopper whose only aim in life is to get the biggest cash back, although not necessarily against the best original price. This of course totally destroys any concept of loyalty.
For the occasional large purchase these cash back sites do serve a good purpose, but for the daily shopping habits of countless millions of shoppers they don't tend to work. However, to help High Street community retailers build up and maintain a loyal following of regular shoppers, Loyalty Programs at white label are in great demand.
In delivering value to the bottom line and to engage with their audience a well-planned loyalty plan that discovers new ways through regular campaigns can go a long way. To buy cost eight times less than acquiring new ones, gets a customer back.
So, how do you get a loyalty program to give you true, real-time gratification, and does such a system exists?
• First of all, as soon as the transaction goes ahead Reward Points need to be given instantly, rather than a simple cash offering. Cash rewards that are offered by the loyalty programs normally need a few days to process the transaction then the banking system adds in its delays.
• Secondly, the mobile loyalty app needs to reward those members whose friends are also involves in the program.
Every member must have the ability to involve their friends, so that every time any of their friends spends money at any Loyalty Merchant involved in this program they can get Loyalty Rewards Points immediately. If you have a team in place, it will be quite exciting every time you go into a Loyalty Merchant and get to know that how your points balance has grown without your intervention. What if one of your team members buys a new car from a loyalty merchant?
• Thirdly, to make a commitment of as little as £50 per month, the program needs to easily encourage a shopper by loyalty card app. Although, more is better, but by starting low, it is easier for everyone to gradually build up their commitment. To easily build a team of 5 or more contacts this can assist everyone, who in turn will just love to duplicate that process.
