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With Easter fast approaching, now is the time to consider your marketing campaigns for this very busy (and profitable) time of the year. This is often the first time that people indulge after Christmas and a period when people buy confectionery for both themselves and loved ones. Consider the following marketing techniques to bring in consumers to your store to satisfy their sweet-tooth – this could be an extremely satisfying Easter for both you and the customers! Playful Displays The shop window display remains a crucial feature for many retailers, but particularly any business that sells confectionery. Sweet shops have the benefit of their products looking extremely appealing, so much so that they often sell themselves. A fun, colourful and alluring display can catch the attention of passers-by and bring them into your store. At Easter, you could create a themed display that will charm people and also showcase your tantalising Easter chocolate treats. Consider creating your own shop window farm with chocolate hens, coloured eggs and other edible and adorable figurine characters. You can take this a step further by using other materials and even props to really catch people’s attention. In addition to the displays, you could also have some fun by wearing Easter Bunny ears to make your store a welcoming and light-hearted place. When the customers are relaxed and happy, they are much more likely to spend. Promotions Holidays are a great time to unleash a range of promotions as consumers are more willing to spend. When done smartly, these can prove to be very lucrative for the retailer. Consider a few Easter chocolate themed promotions, such as buying a chocolate hen and getting some free mini eggs or buying two edible farm animals and getting a third for free. These promotions should be advertised in the shop window, in-store and online for maximum exposure. Egg Hunt A classic Easter tradition that may remind people fondly of their childhood, an egg hunt is a fantastic way to get people into your store and to get them in a fun and happy mood. Hide small plastic eggs or even discount vouchers around your retail space for your customers to find – once they begin examining every inch of your displays, they are sure to be tempted by all the great items you have available. You could even go bigger and hide eggs or vouchers in areas nearby your store. This will cast a much bigger net and be an excellent advertisement for your business. Social Media Social media is a great marketing tool for confectionery stores to use, particularly during the holiday seasons. Take photographs of the construction of your display (and the final piece, of course) and your Easter chocolate products, advertise your egg hunt, interact with the customers online and generally document this busy period of the year. Easter is a great time to be creative; these ideas are sure to draw customers into your store. Angelina Moufftard works for hf Chocolates, established chocolate suppliers with decades of experience supplying sweets and high-end chocolates to confectionery shops. Easter is one of their busiest times of the year as they ready their selection of great tasting and beautifully packaged Easter chocolate and confectionery for retailers all over the UK.
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