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DNA Romance: a Scientific Sidekick to Finding Love Online VANCOUVER, BC, DNA Romance has launched a crowdfunding campaign to support the development of their next-generation online dating platform. The company plans to raise $250,000 through Indiegogo for development of both the online dating platform and a custom DNA test to measure and match genes involved in human attraction and successful relationships. With over 40 million people dating online in North America alone, it can be overwhelming and frustrating to meet that special someone. Yes, there are more choices, but this means going on numerous dates before finding “that special someone”. DNA Romance combines personalized genomics with online dating to match people based on biological attraction. The technology employs the science of attraction to ensure that only matches with chemistry are connected. This will reduce the number of potential dates one has to go on before meeting a match, thereby ensuring quality. Heralding in the next generation of matchmaking, DNA Romance is working to create a hybrid online dating site informed by personalized genomics and using Nobel Prize winning algorithms for matchmaking. Their technology differs from the plethora of current online dating platforms, which only consider two elements involved in human attraction: appearance and common interests. Biological attraction is not currently considered by online dating, but this is the subconscious draw we feel towards certain individuals without really understanding why. Our perception of another person’s scent is sensitive enough to distinguish biological compatibility, personal relationship, mood, and even gender. The ability to smell molecular cues carrying information about genetic relationship and individuality is a function of evolution imprinted in our genomes. In other words, the feeling of chemistry with someone is written in your DNA. While using your sense of smell to find “the one”is limited to in-person meetings it is often obscured by deodorants and perfumes, the same information can be more accurately measured by a DNA test. Our analysis of the genes involved in attraction allows matchmaking between individuals with mutual chemistry thereby eliminating unnecessary and often awkward dates. DNA Romance founder and head researcher Timothy Sexton describes the universality of the genetic characteristics that his company is using to develop their cutting-edge dating technology: “It is no coincidence that the same genes are involved in attraction in all vertebrates illustrating that a universal code for attraction is written in our DNA.” Check them out on the world famous Indiegogo at DNA Romance on Indiegogo
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