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Almost every search engine optimization expert knows that keyword plays an important part in SEO services. Choosing appropriate key words can bring a lot of benefits to the website because the basis of all search engine rankings is keywords. How to select the website key words Before selecting website keywords you should analyze your business and know clearly the website content and the products or services you sell. People usually enter some keywords or keyword phrases into a search engine to find the information they need, so if your selected keywords are exactly what they enter, they will be attracted by your site. Good website keywords should include the following features: Be related to your products or services Avoid obscurity Be popular among people Let's say you are optimizing an SEO services website. So the keywords that best define this site can be: search engine optimization, SEO services, SEO services company and so on. You should remember that all the keywords must be related to the content of the site. After analyzing the whole website, you might have written down some keywords which you think are appropriate for the site. Then, the next question is which keywords you want to focus on. There are many online keywords tools which can be used for free, such as Google AdWords. You can use these tools to know GMS (Global Monthly Search) and determine the best keywords for the site. As the competition of SEO services is more and more fierce, some SEO services experts prefer to select long tail keywords. Long tail keywords are more accurate and with less competition than others. Therefore, selecting long tail keywords is a better choice to optimize a website. Where and how to put keywords or key phrases When you are offering SEO search engine positioning services, you should add some keywords to the website content. Besides, keywords can be also added to HTML title, meta description, ALT tags, comment tags or URL name. Adding keywords to these places can help a site gain better search engine positioning. Key word density is another problem you should take into consideration. Adding keywords to a website does not mean stuffing keywords. Good website content should include a certain number of keywords and sometimes 7% density will be alright. If the website contains too many keywords, the website will not gain a good page rank and visitors will have bad user experience. So, you should pay attention to the density of keywords.
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