SEO Edmonton is one of the effective marketing strategies of our time, and it has been around for a few years now. If you are among the pioneer business owners that embraced technology to ease business processes you already know what internet marketing can do for your business. However, you have also noted with concern that the strategies that brought about exemplary results in yester-years no longer work. If you are wondering how to spruce up your online presence, here are a few tips. Old Tricks That Are No Longer Effective A few years back, all you needed to do was insert keywords and links into an onsite article and your site will be on top of search results; it was all about the search engines. But today, it is all about the clients. This means that whatever you do must please your clients so that it ranks high on Google. So, here are a few things you should stop doing immediately. Stuffing Content With Keywords It is extremely important to choose the right keywords for your business. However, it is extremely detrimental to stuff your content with keywords as the search engines will label your site as spammy. Instead of stuffing, your new SEO Edmonton strategy should focus on using long tail keyword phrases naturally in your content. Bad Links Previously, the quality of the links on your site did not matter, and site owners exchanged (reciprocated) links freely. However, today’s sites are heavily penalized for bad quality or reciprocated links. The links from your site should be to additional relevant resources, and links to your sites should be from industry or related sites. Cloaking Content This term refers to having content that is unrelated to the general theme of the site. The best example is using catchy titles such as celebrity news to get traffic yet the site is about plumbing supplies. Previously, the amount of traffic determined the ranking. Today, content cloaking only gets a site de-ranked, and makes your SEO Edmonton plan fail miserably. So What Works? The recent algorithms have made it clear that the ranking is all about clients. This means that everything about your website must be relevant to your target audience. Here are a few things you can do to boost your online appearance today. Get a strong network of high quality relevant links Post informative and valuable content Use accurate meta descriptions and meta tags Make your site responsive (accessible through all devices) Employ social marketing strategies With these few improvements, your SEO Edmonton strategy is well on its way to giving you amazing results.
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