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Business owners know that their customers are the reason they stay open from year to year. Your customers are the lifeblood of your store, and you can never have enough. Here are 7 ways to make your business stand out so you can bring more customers through the door. Give Your Building a Makeover Older businesses can benefit from a “makeover” where you update the paint, install new lights, and add new beds of flowers the entrance or around your parking lot. Customers are attracted to businesses that look new and fresh, while they tend to avoid ones that look old and dingy. If you’re not sure where to start, get help from a company that specializes in building maintenance in Gainesville, FL,or a town near your. After your makeover, hold a kickoff party for your "new" business and invite customers to see all the work you've done. Put Service First Your customers will be one of your most powerful advertising tools—for better or for worse. Make sure they have a positive experience so they can share it with their friends and neighbors. Hire polite, respectful employees who excel at customer service and put your business in a good light. You’ll retain more of your customers while getting a positive reputation around your community. Connect on Social Media To run a successful business today, it’s imperative that you be well established online. Not only should you have a top-notch website, you need to spend time on social media sites like Facebook and Twitter. This is the best way to interact with existing and potential customers to find out what they’re looking for. You can also use blogs and websites like YouTube and Pinterest to provide useful information about your products or your business area in general. Hold Special Events Special events are a great way to draw new customers to your business, and the possibilities are endless. Here are some ideas: • A bake sale • A raffle • Special discounts on certain items • A pet adoption day • A fundraiser for a local charity • A contest For any special event you hold, make sure to advertise well in advance. Place an ad in your local newspaper and on all your social media sites—and even go door to door with flyers to garner plenty of attention for your event. Advertise to Your Local Market It’s important to know how to advertise effectively to your local market. Where do people gather in your community? Focus your efforts in these areas. Some popular places to advertise are at sporting events, malls, bus stops, restaurants/cafes, and on street corners. You can also take advantage of temporary events like festivals, fairs, and parades to advertise your business. Improve Exterior Visibility It’s important that your customers have a good first impression of your business from the moment they enter the parking lot. Many business exteriors are poorly lit and overgrown with bushes and shrubs. Not only is this unsightly, it’s often unsafe. These types of buildings make it easier for criminals to lurk, and your customers know it. Clean up your parking lot and install plenty of new lights so customers feel more comfortable visiting your business. Keep Your Interior Space Clean Your customers will also judge you on the cleanliness of your building interior. Grimy floors and overflowing bathroom waste cans will not encourage a new customer to stay long. Clean your building at the end of each day, and more often if necessary. Encourage your employees to clean up spills and other messes as they see them. To give your building a more professional look, hire a janitorial company for your building maintenance in the Gainesville, FL, area. That way your employees can focus on their jobs while your building will stay cleaner than ever.
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