World Bank data suggest that as of 2nd quarter of the 2014–2015 financial year, almost 12,483,000 people or almost 83% of the current Australian population used the internet regularly, which a decade ago was a meager 3%. Also, 98% of the internet connections are broadband, which implies that the majority of the Australian internet users have access to fast and stable data plans. No wonder, Australia is one of the most technologically advanced Commonwealth nations with a robust economy as its base; the penetration of the internet among Australian masses has metamorphosed the way business is conceived in the land of kangaroos.
It has also opened up many new and exciting vistas of running micro, small and medium enterprises with the internet at its core, leveraging which the economic growth in Australia can skyrocket. In such a scenario, it’s the website of an organization that serves as its face or ‘online avatar’. In fact, it is perceived as the most crucial element in businesses that exploits the internet as its platform. Thus, it's high time to make yourself familiar with some simple yet highly effective tricks and nudges of website development, if you aspire to launch your own business from the grassroots level in Australia.
To begin with, there is one highly important tactic that should be embraced – keep it Australian. There is a temptation among startups to cut costs and outsource the design of their websites to other countries, where software and information technology firms promise low cost solutions to your requirements. However, new age entrepreneurs having a cash crunch must keep in mind the possible consequences of such myopic vision. For one, website designers sitting thousands of miles away from Australia will not be able to embed the Australian essence within your website, in spite of their best efforts to incorporate all necessary inputs you try to communicate to them via phone, emails and video conferencing. As a result, there will be issues regarding the experience of surfing your website by Australian citizens, who are obviously the customer segment that really matters to your business.
Secondly, chances are more that if you zero down on an Australian firm for managing your organization’s online presence, your website will be hosted on a server located in Australia. It simply means less loading time for the pages of your website, when visited by people residing in Australia. The faster response of your website will instantly make it a hit among users, as they will not have to wait for a few extra seconds. And as they say, the first impression is the last, and perhaps, the only impression you can make on a prospect’s mind, especially when the span of attention is so short among people browsing the internet.
Last but not the least, if you choose a website designing company that is operating from Australia, their time zones will be more or less the same as yours. Consequently, any grievance that demands immediate attention, or any issue that requires technical support, will be addressed without any lapse of time. Further, both the parties being Australian, it will be much easier for you to negotiate and communicate with the firm you have hired. Also, in the worst possible circumstances, Australian laws will govern the contracts and Australian courts will look into the legal disputes, if any. Such obligations will minimize chances of fraudulent activities and breach or deviation from the contract, thus ensuring safety of your website and investment.
So, it would not be wrong to say that spending a few more bucks and hiring a firm that offers services of custom website design in Australia itself, is a far more prudent and sensible approach. In the long run, it is likely to yield the greatest return on your investment. Author Bio: An ardent fan of the Australian cricket team, Leon Grant is a tech guru associated with Swadesh Softwares Private Limited. His extensive research and interactive webinars on the advantages of custom website design in Australia and New Zealand has rightly earned him respect in the Australian website developers’ community.
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