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In spite of the advent of online adverting, traditional promotional methods still remain very popular. However, in order for exhibitions and presentations or have an impact in the modern age, organizers need to come up with new and innovative strategies that not only present the product, but also engage the potential clients and create a certain atmosphere. Until not very long ago, they used billboards, banners, stands and flyers. When PowerPoint presentations became a feasible strategy, no one expected things to go even further. The combination of images, clips, text and sound seemed unbeatable and anything more advanced than that seemed taken from the distant future. However, things evolved quite rapidly and now the impact of presentations can be maximized through the use of video projections and interactive floors. It might sound very high tech, but it is happening today and if you would like your visual merchandising campaign to start bringing in customers, then you should definitely consider it. However, keep in mind that an interactive floor and high-tech promotional strategies in general do not replace traditional strategies. You can still use banner and printed flyers – the secret is knowing how to combine the two worlds and capture’s the client’s attention. A pavimento interattivo, or interactive floor, is a special floor that generates various images, animations and effects when it is touched. It can be customized in different ways, so that when people step on it, they can see leaves moving, water ripples, fish, flames and any other images and visual effects you could think of. Possibilities are endless and you can use this interactive floor to captivate clients and create a specific atmosphere. For example, by choosing leaves or water ripples as background, you can create a symbol for nature and show your commitment for preserving the integrity of the environment. If you want to show that your company provides state of the art technology, then play with geometric shapes to give a futuristic impression. Interactive floors are very versatile and you can change them with a single button. Another benefit is that you can use them as decoration instead of buying anything else. In addition, psychologists have shown that the environment that the client is in when coming into contact with a product dictates his attitude. You can play with colors, patters and images to make your clients feel emphatic, enthusiastic, active and so on. As for the walls, you can go for video proiezione, or video projections. These are often used in museums, but you can also get them for corporate events. The projected image can be anything from a famous painting to a company logo. Unlike traditional projectors, state of the art tools and technologies allow clients to interact with the projection, thus making a bigger impression. Even though these interactive visual merchandising strategies might seem expensive, they are actually quite accessible and convenient. Besides, depending on your requirements, you can rent or purchase interactive surfaces, so there is no need to make a huge investment just for one product presentation. To find out more about the pavimento interattivo and video proiezione, please review these links.
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