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Once upon a time, the web was quite open and accessible. You can wander about rarely coming across a blocked URL or password restricted newsgroup. In fact I can still remember being asked for an username and password the really first time when I tried to telnet onto the University of Wales library system. Of course things change and one thing that is very evident using the development of the information highway is an increasing commercialism. Wherever you turn you are tracked and monitored, adverts are particularly annoying inhabitting side bars with products that you've previously looked at. I'm now being followed every where online by adverts for leather jackets after foolishly clicking on one that looked good. After all most of us spend an awful lot of time online, it's not actually astonishing. We pay our bills, organise our relationships, go shopping and even view TV and films also. This obviously means that there's a great deal of money to be made and most big firms now have wide-ranging web sites which generate an awful lot of revenue. Just like in the physical world, slowly we've found profit maximising distribute across the electronic world also. For instance one popular techniques to increase earnings is to charge different prices to different customers - it's called price discrimination. You'll see it everywhere, for instance when high street shops will charge more in specific towns and cities depending on typical income. You may think that this is tough to do in an electronic world, after all aren't we all equivalent? The fact is that in some ways it is actually even easier to split up markets online than it's in the physical world. All that's necessary to do is some variable to distinguish each customer and a process to relay them based on that information. What is usually done will be to target products and services depending on the place of the customer. This is very simple to do by looking up the visitors IP address and recording. Using this advice you can offer different merchandises, or different costs depending on their place. Companies generally will split up based on the country of origin at the very least but many go even further and will offer distinct prices on particular places. The world of online entertainment is even more restrictive, well at least should you employ the official websites. Most put a limitation on accessing their content from outside their home country. This practice is growing extremely rapidly, you'll see tons of messages about - this video is not available in your nation on all the most popular global sites.
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