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Getting foot traffic in the door is one of the most difficult tasks facing restaurants, cafés and other food service establishments. As a result, the owners and managers of such establishments aren’t always thinking about customers’ complete experience once they have walked in. Many restaurants and cafés are leaving many sales untapped due to poor planning, a lack of vision and ineffective communication. Owners could be capitalizing on motivated and hungry clientele, but they aren’t sending the best, most attractive and most informative messages to each and every customer. So what’s the key? What can restaurants and other such establishments do to get more revenue from each customer that steps into their store? According to the overwhelming majority of market research, consumers are influenced by sleek and enticing messaging. In the restaurant world, owners and managers usually let the customer find the messaging, rather than approach with customers the updates and images they ought to be seeing. Think of it this way: most food establishments have passive messaging in their store, while people are persuaded by active messaging. And there’s only one simple way to more aggressively talk to customers: digital signage. In the context of a restaurant, that takes on the form of a digital menu. A quality digital menu board lets the owner or manager cycle through alluring photos and video of their food, more easily allowing for up-selling. From a savory side dish to a succulent desert, if a customer sees a menu item that looks great, odds are they’re going to think about increasing their purchase. That’s the best way to maximize revenue from each visitor. The possibilities of a digital menu are even greater when considering the extra time and money saved by their implementation. For example, switching out breakfast, lunch and dinner menus can be automatically scheduled at the right time, making it easy to keep everything on track. Furthermore, any updates to the menu or daily specials can be easily added, which saves serious cash on the need to print and reprint menus. Many digital menus allow for these changes to be made on the fly over the Internet or by USB. To turn a digital menu board into a cost saving device, it requires finding a solution that is affordable, reliable and durable. As the cost of high definition displays and cables goes down, finding a great bargain becomes even easier with the right digital signage hardware. To find an elegant and cost-effective digital menu, owners of restaurants, cafés and other food service establishments need look no further than the premier manufacturer of AV technology, SmartAVI. The California-based company released the new DigiMenu-Pro this week, which provides the utmost in control and ease for businesses looking to create an enticing menu that improves messaging, increases per-customer revenue and provides convenient updating. Visit SmartAVI at www.smartAVI.com and learn more about the DigiMenu-Pro at http://www.smartavi.com/digital-menu-systems/digimenu-pro.html.
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Digital Menu, Digital Menu Boards, Restaurant Menus, Digital Menu Templates,
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